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With the selection of Monetize Ad Server, ASKUL Corporation intends to use its advanced ad serving capabilities to offer new services and products to its advertising customers. 

The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.

The funding will enable Permutive to grow its patented on-device technology and scale its Audience Platform to create a global privacy-first infrastructure for programmatic advertising, now a $155 billion industry.

Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.

IAB Tech Lab, the digital advertising technical standards-setting body, has announced the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.

Xandr has announced the renewal of a global contract with Microsoftwhich sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. 

Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.

Zynga Inc. , a global company involved in interactive entertainment, and Chartboost, a mobile programmatic advertising and monetization platform, have announced  that the companies have closed the transaction under which Zynga acquired 100% of Chartboost.

GumGum, a company involved in contextual intelligence technology has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe.

Mobile advertising market is poised to grow by  $111.58 billion during 2021-2025 progressing at a compounded annual growth rate  of 10% during the forecast period according to a report by Research and Markets.

Responses revealed that 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years, and 43% believe there will be a ‘slight’ increase in expenditure.

The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021 at a compound annual growth rate (CAGR) of 9.7% according to the latest report by Research and Markets.

AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants

Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.

It’s estimated that around 36 billion devices will be connected to the internet by 2025, this represents a 30% increase on 2018. The upside for advertisers is that this creates a large audience and even larger opportunity for them to connect to their target consumers.

Quantcast, a global advertising technology company, has announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform.

Outbrain Academy is designed specifically to help grow your marketing skills in an area that is experiencing huge growth: Native Advertising.

Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.

Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.

Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.

Boersma will be responsible for the day-to-day operations, continued growth and international expansion of the MarTech platform.