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London Alley will be combined with Pulse, the company’s award-winning commercials and music video business, to create VICE Commercials and Branded Entertainment, one of the world’s leading commercials and music video production studios.

Wolf Games, a startup that will be the home of generative cinematic games personalized to the player, has officially launched with $4 million in seed funding

Toan will launch from April 3rd and build the business in the Netherlands through a significant organic growth and acquisition strategy, as the company invests in building a world class team to deliver Dutch, European and Global briefs.

The partnership will further enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, and it reinforces WPP’s commitment to remaining at the forefront of technological advancements in the creative industries.

The collection features a limited edition bottle designed in partnership with multi Grammy Award winning Anderson .Paak, and a bespoke Jameson x Fender Guitar and Amp, followed by a 5 piece apparel capsule designed by a leading streetwear brand which will be revealed in the coming weeks.

These strategic hires are part of Harbor’s continued growth in London, with further additions across colour, VFX, and sound set to be announced soon.

This collaboration enables Velocity Media to represent advertising sales across approximately 10,000 venues within Loop Media's network.

With The Global Podcast Network now under its wing, AEMG is setting the stage for a new era of business storytelling, brand dominance, and media innovation on a global scale.

Havas has presented the first Global State of Play, which looks at the global and the local – from regional sports, gaming and music trends to worldwide advancements in AI and hyper personalization.

This collaboration aims to establish new benchmarks for effective campaign measurement.

A new report by MIT Technology Review Insights explores how emerging tech is remaking the media and entertainment industries - opening new business opportunities for the technologically savvy.

This milestone win sees Ballantine’s start its 11th year working with M&C Saatchi Sport & Entertainment with a remit that includes global music strategy, brand partnership identification, negotiation and delivery, experiential activation, market management, content delivery and artist deals.

The agency will collaborate with VCCP, Manning Gottlieb and Hope & Glory to deliver ground breaking sponsorship activations for Virgin Media and O2, with an initial eight-strong team led by Wynne-Morgan.

The collaboration will see tpf provide industry-leading, direct-to-consumer content strategies that embed brands within Hearst UK’s editorial ecosystem, offering advertisers innovative and engaging media solutions across all platforms.

 This year's film showcasing electrifying performances and inspiring stories from the 2024 Pepsi National Battle of the Band's 10th-anniversary celebration in Houston, Texas, highlights the unmatched energy, artistry, and passion of HBCUs—making it a powerful tribute to Black History Month.

With this particular audience living in a world that is more overly rational than ever, this cross-channel approach has been inspired by the brand’s belief that a life constrained is a life unlived.

Space Needle & Chihuly Garden and Glass has named PB& their media agency of record following a competitive review - charging the agency to help them continue and raise their profiles as some of the most sought-to-visit entertainment properties in North America.

Global lottery operator Allwyn Group has selected M&C Saatchi UK as its international integrated communications agency, following a competitive process involving seven agencies.

Paramount Global and Comcast have announced the renewal of their comprehensive distribution agreements to continue delivering Paramount's leading portfolio of broadcast, entertainment, news and sports brands across Xfinity platforms.

The new partnership brings together UMG’s unparalleled family of artists and labels, and its global data and insights team, with WPP’s creative scale and extensive client network, giving brands new opportunities to connect with audiences through music.

Apple has launched three new live global radio stations on Apple Music. Music fans around the world can now tune in to Apple Música Uno, Apple Music Club, and Apple Music Chill.