Pepsi National Battle of the Bands marks Black History Month with ‘Celebrating Champions of Culture’ film

The Pepsi National Battle of the Bands (NBOTB) has announced the February airing of "Celebrating Champions of Culture," a dynamic film that honors the legacy and cultural significance of Historically Black College and University (HBCU) marching bands.

This year's film showcasing electrifying performances and inspiring stories from the 2024 Pepsi National Battle of the Band's 10th-anniversary celebration in Houston, Texas, highlights the unmatched energy, artistry, and passion of HBCUs—making it a powerful tribute to Black History Month.

Derek Webber, Executive Producer, The National Battle of the Bands "We are thrilled to spotlight the incredible talent and culture of HBCU marching bands. These bands represent so much more than entertainment—they are the spirit of their universities and communities, inspiring the next generation of leaders while carrying forward a legacy of excellence and unity."

As the fifth installment in the NBOTB film series, "Celebrating Champions of Culture" takes an awe-inspiring look at HBCU marching bands as cultural trailblazers and symbols of excellence. Beyond their roots, these bands have become integral to the fabric of American culture, gracing prestigious stages like presidential inaugurations, the Macy's Thanksgiving Day Parade, and the Super Bowl. This year's feature pulls back the curtain on the 2024 event, celebrating the powerful legacy and cultural influence of HBCU marching bands as icons of excellence and inspiration.

Featured bands include:

Bethune-Cookman University, Marching Wildcats

Jackson State University, The Sonic Boom of the South

Miles College, Purple Marching Machine

Prairie View A&M University, Marching Storm

Southern University, Human Jukebox

Tennessee State University, Aristocrat of Bands

Texas Southern University, Ocean of Soul

Tuskegee University, Marching Crimson Pipers

Kirstie Turner, Sr. Director of Marketing, PepsiCo Multicultural: "We are honored to continue supporting the National Battle of the Bands and celebrating the artistry and cultural significance of HBCU marching bands. This film embodies the vibrant energy, passion, and pride that make HBCUs so special, and we're proud to support bringing these stories to life."