MSQ Sport + Entertainment set to launch in Amsterdam

Nine months after creating MSQ Sport + Entertainment in London, the company has announced that it is set to launch of its first international office, in Amsterdam, with the appointment of Toan Ravenscroft as Managing Partner.

Toan will launch from April 3rd and build the business in the Netherlands through a significant organic growth and acquisition strategy, as the company invests in building a world class team to deliver Dutch, European and Global briefs.

Toan brings two decades of experience creating emotionally-charged creative campaigns at the heart of fan cultures for brands and organisations, alongside building world-class agency teams, culture and client relationships. He has delivered award-winning creative activations for clients such as Heineken, Reebok, Sky Showtime, UEFA, the IOC, Shimano and The Night League.

Toan Ravenscroft, Managing Partner, MSQ Sport + Entertainment: "The sport and entertainment sector is thriving. From the soaring number of brands entering Formula One to football intersecting with fashion culture; from the pull of the dancefloor to the streaming battle for the big screen, small screen and the screen in your hand. Sport and entertainment offers precious escapism, a sense of identity and live moments of communion in an increasingly fragmented world.”

“This playing field is potent for brands who want to create emotional connections, but it requires a specialist understanding, a respect for the depths of fan nuances, powerful creative ideas that cut-through, and delivery across disciplines at the speed of culture. That's who we are, that’s where we thrive, and this is the new game with new rules that we are focused on delivering in.”

The company says further hires will be announced in the coming months as it invests in building the team to cater for a founding global client activating in Formula One, and with additional briefs in European football and live music on the horizon.

Steve Martin, Founding Partner, MSQ Sport + Entertainment: “We have always held the view that Amsterdam is not just a creative, entrepreneurial, international centre, but a city that actively lives and breathes sport and entertainment. Toan’s experience, dynamism and understanding of the market, coupled with our experience of working together and shared ethos, make him the perfect partner as we continue to accelerate the agency’s growth.”

www.msqsportandentertainment.com

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