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The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.

 Locala, the worldwide player in driving consumers to stores and proving the results, has announced the appointment of Anoeshka Harpel to Director of Sales, Netherlands.

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International.

Advertisers from around the world can now activate customized programmatic digital out of home (DOOH) campaigns across Volta’s dual media and electric vehicle (EV) charging network in the US

To better support brands’ ever-changing needs, Havas Group has announced the start of a new chapter, through the simplification of its organization and the deeper integration of its Global Creative and Health Networks.

The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.

IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry standards, and different types of inventory.

After months of speculation, Netflix announced that it has chosen Microsoft as its technology and sales partner for the streaming service’s upcoming ad-supported subscription tier.

The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘reforecast’. 

The industry’s TV spending dropped 23% in June compared with last year and has shifted away from local advertising, according to iSpot.TV.

All seven – out of 18 CMOs who have been inducted into the CMO Hall of Fame – have featured at least five times on the Forbes World’s Most Influential CMO list, which was first published in 2012.

The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.

&.media group is a full service media & content group with its headquarters in Amsterdam.

Locala, the recognized leader in driving consumers to stores and proving the results, has announced new data insights capabilities as part of its drive-to-store strategy.

As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.

The Institute of Practitioners in Advertising, IPA, has launched a new mentoring offering to help retain and develop the careers of its agency employees and to help grow their businesses. It is based uniquely on mentees ‘pitching’ their need and was officially announced at the IPA Business Growth Conference.

Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.

As user-level tracking diminishes due to consumer privacy concerns, media mix modeling provides a solution to the new measurement challenges marketers face.

As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.

Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.

As smartphones and internet technologies become increasingly accessible in Africa, the continent has become a lucrative market for the eCommerce industry. According to the numbers presented by StockApps.com, the African eCommerce market will reach annual revenue of $46.1 billion by 2025.