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Crypto exchange platform Bitvavo partners with DEPT to launch first-ever brand campaign

10-05-2022 | 08:56:21
After a pitch trajectory, DEPT won the business and started developing a new brand positioning and an introduction campaign of epic proportions as Bitvavo’s new lead agency.

Netflix to introduce ads

10-05-2022 | 08:50:05
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.

Vice Media unveils Metaverse headquarters

10-05-2022 | 08:47:37
The virtual building will be open to multiple VMG businesses including Virtue and VICE and act as a permanent residence for the group in Decentraland.

[eMarketer] 3G phaseout could speed up transition to 5G

10-05-2022 | 08:10:30
3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging

Veritonic launches audio-first attribution solution to measure ad performance across apps

09-05-2022 | 10:09:06
Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.

Europe’s social commerce industry to reach $4.2 billion by 2028, report

09-05-2022 | 10:03:20
The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe

The Trade Desk adds more publishers to OpenPath initiative connecting them with advertisers

09-05-2022 | 09:57:58
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.

[eMarketer] Meta faces Facebook’s real-world problems

09-05-2022 | 09:53:27
After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious

[Vacancy] DPG Media is looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle

09-05-2022 | 08:14:21
DPG Media is directly looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle

[Vacancy] DPG Media is looking for a Scrummaster

09-05-2022 | 08:07:21
DPG Media is directly looking for a Scrummaster

Smartly.io joins TikTok marketing partner programme offering ad performance at scale

06-05-2022 | 07:47:27
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.

Cooler Screens and Place Exchange connect brands with programmatic in-store advertising

06-05-2022 | 07:43:37
Cooler Screens, which is creating the world's largest in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth.

DEPT acquires growth marketing agency 3Q Digital

05-05-2022 | 08:42:33
Together, DEPT and 3Q Digital will have 3,000 specialists that will support pver  65 languages and campaign experiences in more than 180 markets.

BWZ Media acquires London-based SaaS Lead-Generation Company Crozdesk

05-05-2022 | 08:38:39
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.

IRI partners with TikTok to provide granular media measurement solutions for advertisers

05-05-2022 | 08:31:12
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.

DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube

05-05-2022 | 08:27:36
YouTube is a critical channel for advertisers to reach their audiences.

InfoSum and The Trade Desk to power privacy-centric activation of advertiser first-party data

05-05-2022 | 08:23:36
The partnership and integration will bring together two companies focused on the future of privacy, security, interoperability, and open marketplaces.

[eMarketer] PayPal plans digital wallet engagement booster as growth slows

05-05-2022 | 07:58:03
The company added 2.4 million accounts to end the quarter with 429 million active users. Growth was well below the 9.8 million accounts added in Q4, when new users from its Paidy acquisition bolstered numbers.

[Marketing week] Bob Koigi: Bridging advertising skills gap

04-05-2022 | 10:34:00
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.

Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline

04-05-2022 | 08:55:38
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.

iO wins Belgian healthcare company La Mutualité Chrétienne’s digital pitch

04-05-2022 | 08:44:00
The full-service agency thus becomes the trusted partner with the mission to accelerate the digitalisation and the performance approach of La Mutualité Chrétienne. ​


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