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Entravision Communications acquires Cisneros Interactive
With this full acquisition, Entravision will further position the combined platforms and service portfolio to be one of the largest premier global digital advertising solutions companies.
Dentsu international appoints Victoria Livingstone as EMEA Chief People Officer
Dentsu international, the global media and digital marketing communications company, has appointed Victoria Livingstone as the Chief People Officer to bolster organisational effectiveness across EMEA.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Apple introduces the News Partner Programme to support journalism
The News Partner Program aims to ensure Apple News® customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability.
Essence expands consultancy service to help brands harness market-leading digital innovation
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.
DoubleVerify to acquire EMEA-based ad verification company Meetrics
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
Carousell appoints Essence as integrated media agency of record
Essence has announced that it has been awarded integrated media agency of record duties for classifieds marketplace Carousell.
[eMarketer] Walmart’s retail media business records soaring revenues and more advertisers
eMarketer’s latest forecast puts Walmart’s US digital advertising revenues on pace for $1.55 billion in 2021, up 53.5% for the year and representing 6.5% of US ecommerce channel ad spending
WPP acquires AI technology company Satalia
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
Dentsu expands global Google Technology Practice with two leadership appointments
dentsu international has appointed two senior leaders to its Global Google Technology practice; Alex Langshur will be the practice lead, with Seth Hammac appointed the practice growth lead.
Nexstar Media appoints Stephen Eaton Vice President and GM of Its Broadcast and digital operations
Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.
[Vacancy] DPG Media is looking for a Software Engineer - Editorial Area
DPG Media is directly looking for a Software Engineer - Editorial Area
[Vacancy] DPG Media is looking for a Senior Software Engineer - Editorial Area
DPG Media is directly looking for a Senior Software Engineer - Editorial Area
Land O’Lakes names Battery and Havas Media as agencies of record for its dairy food retail brands
Battery, the highly acclaimed Los Angeles-based agency, will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for the iconic Land O’Lakes brand for butter, cheese, and licensee products.
Comcast and ViacomCBS launch a new streaming service in select European markets
The service’s vast slate will span all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries/factual content, and more.
MNC Group partner with SpotX to scale video monetization plans in Indonesia
MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the global video advertising and monetization platform now part of Magnite.
Cloud Media Center enters sports video distribution space with platform that connects content producers, publishers, advertisers
CMC attributes its strong financial position to a diverse mix of investors including the local firm, Monterey Private Capital located in Ponte Vedra Beach, and Chicago-based Matrix Capital Advisors, an independent wealth management firm.
Genius Sports acquires Spirable to enhance data driven video marketing capabilities
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a definitive agreement to acquire Spirable, a creative performance platform.
Adidas Originals and VICE launch campaign to celebrate female photographers
For this campaign five female photographers were given the chance to shoot their muses in the adidas Originals Forum sneaker.
Nielsen and Meredith Corporation renew multi-year agreement for local TV audience measurement
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.
Future Today launches three free streaming services on Rogers Ignite TV and Ignite SmartStream
The companies have expanded their partnership whereby Rogers Sports & Media (RSM) will now provide ad sales representation for all of Future Today’s streaming channels across Canada.
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