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LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.

Havas Media Group (HMG) Canada has announced that Peter Papageorgiou will join as VP, Digital Solutions & Performance and Elizabeth Lem as VP Managing Director, Head of MX Development.

Mood Media, the global in-store media solutions company driving elevated Customer Experiences, has announced it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group.

Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.

Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.

Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.  

IRI®, a fast-growing global technology company in innovative solutions and services for consumer, retail and media companies, has announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.

Audacy and Cumulus Meida have announced a content distribution partnership that brings Cumulus’s 413 radio stations and portfolio of podcasts to the Audacy digital platform.

Gianopulos will serve in an advisory role at Paramount through the end of the year to help ensure a smooth transition.

Havas Media Group (HMG) has joined Protect Our Press,  a national initiative for agencies, brands, publishers, and individuals centered on preserving trusted local news.

BET, a unit of ViacomCBS has launched BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators.

Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.

From Belgium, Messiaen started at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years. 

Havas Media Group announced has partnered with Adelaide to deliver enhanced attention metrics for its global client roster.

The new hires come as VICE looks to bolster VICE World News’ reporting bench of journalists across EMEA, under the leadership of Matthew Champion the Executive Editor for EMEA.

Hearst Television has announced the launch of Hearst Media Production Group as it expands original program production and distribution capabilities.

S4Capital, the tech-led, new age/new era digital advertising and marketing services company, has announced a merger between Cashmere and Media.Monks, which significantly expands the capabilities of both its content practice in the USA and global cultural strategy.

The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other prestigious luxury clients including Hermès, Credit Suisse and Fabergé.

VICE Media Group, a global multi-platform media company, has announced that it has closed a $135 million equity financing round from its existing investors.

As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.

In this role, she will be responsible for: Re: Sources, Publicis’ 5000-strong global shared service backbone that builds consistency and synergies across the Groupe’s tools and systems, in support of its country-led model.