Tagresults

The deal also provides Altice USA with rights to ViacomCBS’ suite of streaming services, including Paramount+, SHOWTIME® OTT, Pluto TV, BET+ and Noggin.

Kantar, the world’s data-driven analytics and brand consulting company, has announced the appointment of Andy Doyle to the position of Chief People Officer.

As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.

Jennifer will be responsible for all aspects of WPP’s people strategy and its critical role in the company’s continued transformation. She will oversee global rewards, talent management and acquisition, diversity, equity and inclusion, leadership development and learning on behalf of the company’s more than 100,000 people around the world.

 MediaCom, Teads, TikTok and Yahoo have launched The Big Idea – a contest that will see a number of MediaCom’s advertiser clients win up to $3 million of media value for their brand’s 2022 campaigns across the promoters’ platforms.

For the first time ever, one agency will manage the media buying for most of the portfolio of brands and products across the group, including all media and platforms online and offline, nationally, and internationally.

Eni will work with the network across Europe and North America to expand its work in women’s sport and on broader brand initiatives focused on female empowerment and inclusion.

Dentsu International has announced that Michael Komasinski is to be promoted to the role of Global Chief Executive Officer, Merkle and a member of the dentsu international executive team.

WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).

GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.

Estrella Media adopted Xandr’s strategic selling platform Xandr Monetize to realize the full value of their inventory through differentiated buyer demand and offer an enhanced viewer experience.

Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.

Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.

ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc., has announced the closing of the previously announced acquisition of Chilevisión from WarnerMedia, a division of AT&T.

Pat Crowley has been named the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.

The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.

Through this partnership, ViacomCBS will leverage VideoAmp’s proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics.

Global pharmaceutical and life sciences company Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process.

Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.

Hearst Magazines has announced that Dmitry Klebanov has been named president of iCrossing, the company’s global digital marketing agency.

Reprise Commerce Canada has looked at how eCommerce and Amazon impacts a brand’s media strategy and profitability