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TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.

Dogstudio is known for creating immersive digital and physical experiences for the likes of Supercell, Expo 2020 Dubai, Tomorrowland, Adobe, The New York Times, Microsoft, and Hulu, and has racked up dozens of awards, including 5 Webbys, 47 Awwwards and 41 FWAs.

The extended partnership will support 605’s measurement, attribution, and reporting capabilities through the continued delivery and use of Inscape’s data set.

In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.

The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.

The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.

NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.

Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.

HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.

The merger will accelerate S4Capital’s transition into a technology and innovation firm, powered by the combination of art and science.

Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.

Continuing efforts to raise its status among leading cloud providers Amazon Web Services (AWS) and Microsoft Azure, Google Cloud has unleashed its AlloyDB.

Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.

Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.

This expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology.

The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.

These new changes join the company’s existing efforts to reduce its environmental footprint across its product portfolio.

US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.

In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.

The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.

Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.