Tagresults

Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.

Known especially in the gaming community as a go-to platform, SHAREit's business network spans over 150 countries in 45 languages.

Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.

WPP has announced that Juan Pedro Moreno has been appointed President of WPP’s business in Spain.

These announcements while unique are also poised to benefit content creators.

Symphonic has developed the talent and processes to carve out a market with small and medium-sized advertising agencies.

Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.

The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds

Passport has developed a reputation for creating highly impactful, innovative and results-driven campaigns for clients such as Coca-Cola, Kraft and Heineken.

The marketplace consists of trusted UK publishers with clear Net Zero strategies who have committed to decarbonizing their media supply and adopting GroupM’s framework for measuring and reducing carbon emissions.

The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and designing what the DOOH format looks like in the Prebid framework (compared to display, video-instream, video-outstream, etc.) websites, and work with other committees on new and improved documentation.

The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels.

For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.

Veritonic, the industry’s comprehensive audio research and analytics platform, has announced that AudioPlus is utilizing its audio Attribution and Brand Lift solutions to help its clients track, measure, and ultimately optimize podcast ad performance.

In order to give advertisers a more complete view of the impact of their marketing on lower-funnel business results wherever they occur, LinkedIn will automatically add this offline data into aggregate reporting on ad conversions.

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, has announced an expanded collaboration with Xandr, a technology platform that powers a global marketplace for premium advertising, to enable targeted campaign measurement and insights.

DoubleVerify, DV,  a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).

Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.

Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.

 With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands.

Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.