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VIZIO has announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase.

Both Netflix and Disney+ will roll out an ad-supported tier in the next two months. Their imperative is to show ads without detracting from the viewing experience or driving away subscribers.

Uber Technologies, Inc. has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process.

Teads’ partners around the world can now leverage the partnership to learn about electricity consumption & greenhouse gas emissions of their campaigns.

Viewers will learn everything from how to make spooktacular Halloween decorations, to learning about innovative kitchen gadgets, to shortcuts for keeping houseplants healthy

As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.

Burger King® has unveiled its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.”

 IPG Mediabrands and its intelligence arm MAGNA, has unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising.

The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts – leveraging an industry-leading technology platform and attention dataset.

Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols.

74% said the economic downturn is influencing their 2023 budget decisions.

WPP has announced the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies.

Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced a new version of its advertising platform, Tap.

Measured has launched new tools and features to help marketers maximise advertising ROI and find new ways to grow.

TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.

This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform. 

Nextdoor, the neighborhood network, and Oracle Advertising, a player in real-time attention analytics, has announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform.

Using IAS's Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.

Match2One’s app is the first easy-to-use platform to drive additional revenue for merchants using Shopify.

Thanks to the integration of IMPACT+’s API into the Xandr platform, Invest DSP buyers will be able to evaluate the electricity consumption and the Greenhouse Gas (GHG) emissions of their campaigns by only having to activate the service in the Data Marketplace.

Fact.MR, a market research and competitive intelligence provider, says that the global outdoor advertising market is valued at $ 27.7 billion in 2022 and is expected to expand at an impressive CAGR of 6.4% during the forecast years of 2022-2032.