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E.ON appoints Publicis Groupe as media and performance partner across Europe

14-10-2020 | 10:59:00
E.ON, the international energy company has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets.

MediaCom appointed Uber’s global media agency

08-10-2020 | 09:02:00
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.

Locala ranks number 2 on Adweek fastest growing solution providers

06-10-2020 | 13:30:00
Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years.

WPP appoints Tom Ilube CBE to the Board

06-10-2020 | 10:05:57
WPP has appointed Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect.

Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake

02-10-2020 | 07:38:10
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.

Dentsu Aegis Network rebrands to dentsu, consolidates international business

30-09-2020 | 10:46:13
Global advertising and PR company Dentsu Group Inc. has announced that its international business Dentsu Aegis Network will now operate under the dentsu brand.

WPP agencies partner with World Woman Foundation for digital women empowerment campaign

30-09-2020 | 10:39:46
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.

Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker

29-09-2020 | 15:07:58
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.

Eighteen WPP leaders recognized for championing gender diversity in the workplace

25-09-2020 | 08:42:19
Eighteen leaders across WPP have been honoured in the HERoes Women Role Model Lists 2020  for championing women in business and driving change for gender diversity in the workplace.

GroupM UK agencies attain new IAB certification on brand safety

24-09-2020 | 10:48:18
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB. 

Creative agency SouthPaw develops campaign for malt brand Benriach

24-09-2020 | 10:42:37
Creative agency SouthPaw has developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration. 

Marta Ruiz-Cuevas appointed Publicis Groupe CEO for Spain and Portugal

23-09-2020 | 08:01:00
Publicis Groupe has announced the appointment of Marta Ruiz-Cuevas as Publicis Groupe Iberia (Spain and Portugal) CEO, expanding upon her continued Publicis Groupe Mexico CEO remit.

VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance

22-09-2020 | 08:54:22
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.

Nielsen launches compass to measure marketing campaigns outcomes

18-09-2020 | 07:56:28
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.

VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies

17-09-2020 | 20:14:00
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.

Publicis Media UK promotes Nadine Young to CEO of Starcom

17-09-2020 | 08:12:00
Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.

Germany ad agency Evvolution launches to connect clients with mobile audiences

16-09-2020 | 12:36:00
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.

Digital creativity Agency icolic becomes Isobar

10-09-2020 | 12:45:00
Argentinian digital creativity agency icolic was acquired by Dentsu Aegis Network in 2018 and begun operating under the brand icolic Linked by Isobar.


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