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Stagwell launches unreasonable studios to redefine creative content
UNR brings Stagwell's creative and production agencies Anomaly Content & Entertainment (ACE) and Wolfgang Studios under one roof.
Coca-Cola and UMG unveil global record label to empower rising stars
The Coca Cola Company is partnering with Universal Music Group (UMG) to launch real thing records. (rtr), a new record label dedicated to uplifting burgeoning artistry from around the world, and forging deeper connections between artists and fans.
Hope&Glory secures Royal Ballet and Opera creative account
Hope&Glory was awarded the work following a competitive pitch and is tasked with continuing to build brand engagement for the organisation, helping to make ballet and opera mean more to more people.
Desperados and Spotify spotlight emerging Latin artists in new campaign
Desperados – the beer flavoured with Latin spirit – has announced a new campaign on Spotify, which sees the world’s most popular audio streaming subscription service unveil the celebration of the Latin music scene.
Soundtrack’s campaign shows how music moves business
The hero film is now live across major U.S., U.K. and Australian metros, supported by over-the-top cutdowns and paid social.
Content intelligence provider Ad Signal secures £3m to accelerate growth
Ad signal, a York-based provider of content intelligence for the media and entertainment industry, has raised £3 million in growth funding.
Sky Media UK expands programmatic partnership with The Trade Desk
This enhanced collaboration enables brands to buy TV and Video on Demand (VOD) advertising from Sky Media’s premium, brand-safe content through a private marketplace (PMP) for the first time.
Apple Music partners with Universal Music Group to introduce sound therapy collection
Apple Music is joining forces with Universal Music Group (UMG) to introduce Sound Therapy, an innovative audio wellness collection designed to help listeners attain clearer focus, deeper relaxation, and better sleep.
Milan-based HAT Music closes €200k pre-seed to digitise music industry networking
HAT Music, an AI-driven platform that intelligently connects emerging artists with music professionals including producers, managers, videomakers, and social media specialists, has closed €200k pre-seed funding round
Serviceplan Group and Rügenwalder Mühle launch pop culture campaign giving voice to music fans in Berlin
Instead of traditional product ads, messages like “I love you more than avocado” and “If you spot this sign, blink twice – we’ll freak out together” were displayed in the German capital.
Sony and Bandai Namco invest in Gaudiy to shape the future of entertainment
As the global entertainment content industry continues to grow in strength, the importance of entertainment in Japan is rising even further.
David Beckham fronts new Pepsi campaign with a fresh take on living life fully
"Thirsty For More" is Pepsi's global platform that champions the mindset of going after what you love—big or small—without second-guessing.
Tuborg taps into music and mindfulness in new global campaign for Gen Z
In a new global campaign, Tuborg is offering this generation a way out of the noise and into the music: by inviting them to ‘Feel The Drop’.
Sony announces partnership with BandLab targeting the next generation of music creators
Sony Corporation's Personal Entertainment Business and BandLab Technologies has announced a strategic partnership set to redefine music creation for independent and emerging artists worldwide.
Publicis Groupe acquires sport and culture-focused creative agency Adopt
Adopt’s innovative approach, coupled with its experienced team and distinguished network of talent, will further strengthen Publicis Groupe’s ability to harness the power of athletes and sport to accelerate iconic and authentic cultural brand connections.
Asian American audiences are reshaping sports, digital media and beauty trends, Nielsen report
AANHPI adults are more digitally connected, spending 9 hours and 6 minutes a week logged on to their computers, almost an hour more than all U.S. adults.
Rodeo FX Acquires Mikros Animation expanding creative reach visual effects
Previously owned by Technicolor Group, Mikros Animation has contributed to 17 feature-length animated films and numerous high-quality episodic series for some of the world's most recognised animation studios.
Dentsu Creative Italy unveils new visual identity for Spotify’s Sanremo 2025 playlist
The project, entirely conceived and produced in-house by Dentsu Creative Italy, turned the listening experience into an immersive and ever-evolving visual journey.
Virtual production company GameChanger launches in the U.S. to revolutionize new era in TV production
GameChanger, a virtual production company, is expanding its global footprint and bringing its cutting-edge technology to the television industry within the U.S. market.
IMRO taps Folk VML and Mindshare for campaign to boost music licensing awareness
Folk VML and Mindshare have been appointed as the creative and media agency partner for the Irish Music Rights Organisation (IMRO).
A+E Global Media renews partnership with FreeWheel to power ads business
Key to this renewal is the ability for A+E to easily enable audience activation for advertisers by utilizing FreeWheel’s Audience Manager.
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