A+E Global Media renews partnership with FreeWheel to power ads business

A+E Global Media, a global entertainment company that offers premium programming spanning a wide range of genres across the linear and multiplatform ecosystems, including historical documentaries, biographies and pop culture, paranormal, crime and justice, movies and features, lifestyle and many others, has announced they are renewing their long-term partnership with FreeWheel, a global technology platform for the multi-media advertising industry, to power the future of its ads business.

Key to this renewal is the ability for A+E to easily enable audience activation for advertisers by utilizing FreeWheel’s Audience Manager.

As viewing habits evolve, A+E Global Media, home to iconic brands like A&E, HISTORY and Lifetime, remains focused on providing quality content to audiences and innovative offerings for its advertising partners. Through this partnership, A+E and FreeWheel are enhancing the premium viewer experience with smarter, data-driven solutions that allow advertisers to connect with diverse audiences across A+E properties.

Lee Barstow, Vice President Revenue Ops, A+E Global Media: "At A+E, we are continually working to make sure we provide our viewers with quality content supported by a premium ad experience. Through our partnership with FreeWheel, we’re enabling advertisers to deliver smarter, targeted placements across our network of content which enhances both monetization, and most importantly, audience experience.”

A key component of this expansion is A+E’s adoption of Audience Manager, the audience-enabled advertising solution that unifies audiences across devices and ad types to created targeted and scaled audiences. With real-time audience sizing, always-on ingestion and same-day forecasting and audience delivery, Audience Manager makes it more efficient than ever for A+E to deliver, at scale, the audiences' advertisers are looking to connect with.

Soo Jin Oh, Chief Commercial Officer, FreeWheel: “As the TV landscape has changed at lightning speed, A+E has always been a forward-thinking and innovative partner. They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies, and we’re thrilled to expand our partnership to power this experience.”

Through this renewed partnership, A+E and FreeWheel are reinforcing their commitment to provide cutting-edge solutions for today’s TV ecosystem. By streamlining operations, unifying audience segments for increased transparency, and enabling precision targeting, they are ensuring optimized media investments that enhance the viewer experience across devices.

During its recent 2025-2026 Upfront Presentation, A+E Global Media announced a robust slate of new content featuring marquee talent both in front of and behind the camera including David Duchovny, Ashley Judd, Wynonna Judd, Tyler Perry, Ving Rhames, Gabourey Sidibe and Henry Winkler.

www.aegm.com

www.freewheel.com

Follow Marketing Report on LinkedIn