Content intelligence provider Ad Signal secures £3m to accelerate growth

Ad signal, a York-based provider of content intelligence for the media and entertainment industry, has raised £3 million in growth funding from Foresight Group, a private equity and infrastructure investment manager.

Ad Signal provides tools to enable media and entertainment businesses to understand image, video and audio content. Ad Signal's products, some of which have patents pending, deliver significant digital storage savings for customers. Foresight's investment will allow the company to accelerate the rollout of new products and expand its commercial footprint, capitalising on growing demand from broadcasters, platforms and post-production houses seeking more efficient, cost-effective content management solutions.

Tom Dunning, Founder and CEO, Ad Signal: "This investment is a major milestone for Ad Signal and a strong endorsement of the vision we've built over the last few years. With Foresight's support, we can supercharge the development of our technology and bring new products to market faster. Watch this space – we are about to set a new standard for how content could be understood with a sustainability-focused approach.''

Ad Signal was founded in 2018 and since then, it has experienced significant growth and broadened into a suite of proprietary tools designed to help customers remove duplicate content, stay compliant, and reduce digital storage needs. Improving digital sustainability is a core focus for Ad Signal, with its tools significantly lowering its customers' storage requirements, providing associated carbon reduction. Ad Signal works with major names including Sky, Clearcast and the Broadcasters Audience Research Board.

Samir Rea, Investment Manager, Foresight: "We are delighted to partner with Tom and the whole team at Ad Signal on what we believe will be an exciting journey. The combination of a compelling commercial opportunity, whilst also lowering customers' carbon requirements, hopefully makes this a promising investment for Foresight."

www.ad-signal.io

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