Soundtrack’s campaign shows how music moves business

Soundtrack Technologies, the music streaming provider for business, has launched Music Gets Your Business Moving, a high–energy brand awareness campaign created in collaboration with creative growth agency Twigeo, to reposition music as a must-have business asset and customer experience engine. The hero film is now live across major U.S., U.K. and Australian metros, supported by over-the-top cutdowns and paid social.

Part dancer, part disruptor, the campaign's metaphorical lead dances through restaurants, retail stores and hotel lobbies, remixing silent spaces into vibrant atmospheres that drives patrons to linger, spend, smile and return. The brand leads by breaking free from dull B2B marketing norms and delivers the power of inspiring customers in fun and playful ways, too often reserved for consumer brands.

Katarina Rydheim, Director of Marketing, Soundtrack: "B2B marketing has lived in a gray suit for too long. Our 'Music Gets Your Business Moving' campaign rips off the tie. Simultaneously, we're challenging the outdated notion that in–store music is just background noise and showing how Soundtrack's platform can quite literally bring a business to life."

The campaign speaks directly to small- and medium–sized businesses that either overlook music entirely or let it play without a strategy, reminding them that the right soundtrack is proven to keep 54.9% of shoppers in–store longer and can boost sales up to 37% when playlists match the brand.

More than 90,000 businesses already trust Soundtrack as the leading made-for-business, legal alternative to consumer streaming music services. The platform boasts an industry-leading, commercially licensed catalog of more than 100 million tracks, and that promise is on full display in the new campaign.

Ola Sars, CEO, Soundtrack: "Soundtrack has long been the music streaming partner for businesses. This campaign shows the art of music is a strategic business decision."

www.soundtrack.io

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