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The campaign celebrates bold flavour and feel-good energy, spotlighting the brand’s Cherry, Lime, and Mango range as part of a broader strategy to deepen engagement through creator-led storytelling.

The move signals a strategic expansion into the creator economy, combining SWNS’s core strengths in news, brand communications, and earned media with Creatorville’s expertise in social-first content and digital publishing.

This marks the next chapter of Amplifika, a program originally launched in 2021 to foster the careers of Black musicians in Brazil through educational events, collaborations, and a dedicated hub on Spotify.

SEO services are set to launch in August in preparation for the full website debut in early September.

Klar Labs has selected Joybyte, experts in aligning influencer programs with the full customer journey for measurable results, to lead its TikTok Shop program.

Based on a comprehensive set of GWI surveys across 54 markets combined with WARC's own research, case studies and analysis, the report focuses on five broad trends influencing brand selection

By tapping into real-time consumer conversations and trends, ROAST will craft a content strategy designed to not only improve organic visibility but also directly align with evolving customer interests.

The agency will be responsible for editorial strategy, always-on content, community management, content production and paid social media for the brand’s owned channels in The Netherlands, Belgium, Germany and the U.K.

This rebrand marks Shutterstock's strategic evolution as a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work.

UNR brings Stagwell's creative and production agencies Anomaly Content & Entertainment (ACE) and Wolfgang Studios under one roof.

This collaboration gives WPP teams early access to TikTok’s cutting-edge innovations, empowering clients to connect with TikTok’s massive audience through dynamic and engaging content.

Button, the creator commerce and retail media platform has announced its newest innovation, "Creator Media," in partnership with leading creator companies.

Choose Chicago announced the launch of a new marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, events

Ad signal, a York-based provider of content intelligence for the media and entertainment industry, has raised £3 million in growth funding.

TV advertising agency Marketing Architects, announced groundbreaking advancements in generative AI for creative production.

HAT Music, an AI-driven platform that intelligently connects emerging artists with music professionals including producers, managers, videomakers, and social media specialists, has closed €200k pre-seed funding round

Yamaha,  a Japanese multinational musical instrument and audio equipment manufacturer, has launched $50 million Yamaha Music Innovations Fund 1 (YMIF), to back music and media startups in Silicon Valley. 

With Lookgen.ai, fashion brands can effortlessly transform existing product photos into endlessly combinable outfits, perfectly matching the growing demand for flexibility and speed in content creation and e-commerce

Sony Corporation's Personal Entertainment Business and BandLab Technologies has announced a strategic partnership set to redefine music creation for independent and emerging artists worldwide.

In recent decades, broadcast operations have become increasingly complex with silos of internal and external systems, workflows, and vendors all needed to reach today's viewing audiences.