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Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market segments,  and Halal product categories.

Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.

Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.

The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.

GroupM, WPP’s media investment group, has announced that it has formed the Media Inclusion Initiative, an integrated investment strategy to support and grow diverse and Black-owned media companies and creators.

As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.

 It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.

The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.

As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.

 Intracto Group has entered the Nordics with the acquisition of full-service agency Stendahls. The prestigious Swedish team is known for its holistic approach to brand communication, with 120 experts in strategy, creation and tech.

Intracto Group is continuously building an integrated full-service agency. An end-to-end partner for clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.

IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.

Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.

S 4Capital has announced that it has entered into a conditional agreement in relation to a merger of Jam3, an award-winning Toronto-based design and experience agency, with MediaMonks, S 4Capital’s Content practice.

His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.

Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.

Logitech, in collaboration with TikTok, has announced the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today.

MIX is a Dutch-based agency that uses creative thinking to forge a connection between business, brand and marketing by analyzing businesses from all sides, determining where value is created and optimizing exactly those points.

Gillette has announced the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide.

As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device.

In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.