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[eMarketer] Streaming services are rapidly branching out and bundling up

09-03-2022 | 06:36:13
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.

WFA launches global guide to media contracts excellence

08-03-2022 | 07:35:35
World Federation of Advertisers, WFA, has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers.

Limelight to acquire Yahoo’s content delivery platform Edgecast

08-03-2022 | 07:31:55
 Edgecast is a business unit of Yahoo, which is owned by funds managed by affiliates of Apollo (the “Apollo Funds”) and Verizon Communications.

[Vacancy] ViacomCBS is looking for a Fulltime Images Coordinator

04-03-2022 | 07:58:00
ViacomCBS is directly looking for a Fulltime Images Coordinator

[Vacancy] Paramount is looking for an Assistant International Project Manager

04-03-2022 | 07:53:00
Paramount is directly looking for an Assistant International Project Manager

Omnicom acquires TA Digital to expand global digital transformation capabilities

04-03-2022 | 06:55:33
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.

DoubleVerify earns MRC accreditation across its suite of programmatic targeting services

04-03-2022 | 06:51:54
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.

GroupM Canada announces black and diverse media pledge to support media and content creators

04-03-2022 | 06:46:53
GroupM, WPP’s media investment group, has announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada.

Nielsen and Cox Media Group reach multi-year agreement for TV and audio measurement services

04-03-2022 | 06:42:44
With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers.

[eMarketer] How content creators expand their influence beyond social media

04-03-2022 | 06:25:00
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.

[Marketing Report] Bob Koigi: The rise and rise of mobile advertising

03-03-2022 | 09:15:00
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.

O2 and Serviceplan Bubble create campaign on home internet offer

03-03-2022 | 06:38:00
The large-scale campaign under the motto ‘Home internet. For every home’ , includes a TV spot that can be seen immediately on all major channels and is accompanied by print, OOH, online, social media ads and a  longer-form film shown in German cinemas.

IAB Tech Lab releases Seller Defined Audiences targeting publishers and data providers

03-03-2022 | 06:26:49
The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies.

RTL Group combines businesses to create an international advertising sales champion

02-03-2022 | 07:20:38
RTL Group has announced its decision to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create an international advertising sales champion.

Socialyse Paris, part of Havas Group, launches first narcotics anonymous group meeting in the metaverse

02-03-2022 | 07:16:32
Eight Narcotics Anonymous members came to discuss their addictions and their progress towards a drug-free life in an immersive experience.

Kantar and fuboTV partner on advertising effectiveness to prove the power of connected TV

02-03-2022 | 07:11:43
Kantar, the global data-driven analytics and brand consulting company, has announced its partnership with fuboTV Inc. the sports-first live TV streaming platform.

Essence appoints Gabrielle Kong as Vice President, Strategy in China

02-03-2022 | 06:59:26
Reporting to Essence’s CEO, China, Benjamin Wei, she will be responsible for leading brand and communications strategy for the agency’s clients and initiatives in the market.

[eMarketer] Spotify will widen lead over Apple podcasts despite controversy

01-03-2022 | 07:03:54
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.

PRCA welcomes wtv. as corporate member

28-02-2022 | 14:54:07
The Public Relations and Communications Association (PRCA) has announced global hybrid and virtual event company wtv. as its latest corporate member.

GroupM introduces premium marketplace to power a new era of responsible investment

25-02-2022 | 07:27:17
GroupM, WPP’s media investment group, has announced the introduction of GroupM Premium Marketplace, a unified programmatic marketplace that will increase media buying transparency and efficiency.

IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts

25-02-2022 | 07:17:56
Taking place at Islington’s Business Design Centre on 25-26 May, The Podcast Show will see talent from across the industry come together to celebrate standout content and showcase the latest ad solutions.


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