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[eMarketer] Streaming services are rapidly branching out and bundling up
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.
WFA launches global guide to media contracts excellence
World Federation of Advertisers, WFA, has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers.
Limelight to acquire Yahoo’s content delivery platform Edgecast
Edgecast is a business unit of Yahoo, which is owned by funds managed by affiliates of Apollo (the “Apollo Funds”) and Verizon Communications.
[Vacancy] ViacomCBS is looking for a Fulltime Images Coordinator
ViacomCBS is directly looking for a Fulltime Images Coordinator
[Vacancy] Paramount is looking for an Assistant International Project Manager
Paramount is directly looking for an Assistant International Project Manager
Omnicom acquires TA Digital to expand global digital transformation capabilities
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.
DoubleVerify earns MRC accreditation across its suite of programmatic targeting services
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.
GroupM Canada announces black and diverse media pledge to support media and content creators
GroupM, WPP’s media investment group, has announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada.
Nielsen and Cox Media Group reach multi-year agreement for TV and audio measurement services
With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers.
[eMarketer] How content creators expand their influence beyond social media
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.
[Marketing Report] Bob Koigi: The rise and rise of mobile advertising
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.
O2 and Serviceplan Bubble create campaign on home internet offer
The large-scale campaign under the motto ‘Home internet. For every home’ , includes a TV spot that can be seen immediately on all major channels and is accompanied by print, OOH, online, social media ads and a longer-form film shown in German cinemas.
IAB Tech Lab releases Seller Defined Audiences targeting publishers and data providers
The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies.
RTL Group combines businesses to create an international advertising sales champion
RTL Group has announced its decision to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create an international advertising sales champion.
Socialyse Paris, part of Havas Group, launches first narcotics anonymous group meeting in the metaverse
Eight Narcotics Anonymous members came to discuss their addictions and their progress towards a drug-free life in an immersive experience.
Kantar and fuboTV partner on advertising effectiveness to prove the power of connected TV
Kantar, the global data-driven analytics and brand consulting company, has announced its partnership with fuboTV Inc. the sports-first live TV streaming platform.
Essence appoints Gabrielle Kong as Vice President, Strategy in China
Reporting to Essence’s CEO, China, Benjamin Wei, she will be responsible for leading brand and communications strategy for the agency’s clients and initiatives in the market.
[eMarketer] Spotify will widen lead over Apple podcasts despite controversy
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
PRCA welcomes wtv. as corporate member
The Public Relations and Communications Association (PRCA) has announced global hybrid and virtual event company wtv. as its latest corporate member.
GroupM introduces premium marketplace to power a new era of responsible investment
GroupM, WPP’s media investment group, has announced the introduction of GroupM Premium Marketplace, a unified programmatic marketplace that will increase media buying transparency and efficiency.
IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
Taking place at Islington’s Business Design Centre on 25-26 May, The Podcast Show will see talent from across the industry come together to celebrate standout content and showcase the latest ad solutions.
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