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iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s digital agencies.

In line with its continued efforts to expand solutions in Europe, Mather Economics has announced the opening of its new office in Antwerp, Belgium on October 1, 2022.

The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.

TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.

Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.

The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.

The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.

Market dynamics are forces that impact the prices and behaviors of the Global Web Real-Time Communication Market stakeholders.

The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score.

 Following the success of last year's campaign, Usain, the world's fastest man, will once again feature as the face of Epson's EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.

The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.

Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.

Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT, one of the fastest-growing digital agencies in the world.

In collaboration with end-to-end agency iO, Saniweb is relaunching its webshop, to serve the increasing number of mobile users better.

Built on a modular framework, MK Engage covers the entire streaming pipeline from ingest to delivery, enabling sports franchises and live content providers to increase fan engagement opportunities while exploring new revenue streams.

More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.

The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.

Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete. 

Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.

Events.com's global platform helps event planners create memorable in-person, hybrid, and virtual event experiences. The combination will provide a one-stop-shop for event discovery, ticketing, sponsorship, marketing, and management.