[eMarketer] Shopify pushes further in-store with new POS device

Shopify introduced a handheld point-of-sale (POS) device dubbed POS Go, per a press release.

POS Go lets merchants accept tap, swipe, and chip card payments and mobile wallets. The portable device is WiFi-enabled and integrates with Shopify Payments, the brand’s online payments platform, so that merchants have a unified view of their business. It also lets merchants track customer analytics and inventory management.

Merchants want unified commerce solutions and payment tools that fit their business needs.

While much of its business focuses on ecommerce, Shopify also supports in-store retail, which remains a popular shopping channel. US non-ecommerce retail sales are expected to hit $5.938 trillion this year, accounting for 85% of total retail sales, per eMarketer forecasts from Insider Intelligence.

According to eMarketer, handheld or mobile POS (mPOS) solutions are appealing because they let small businesses take payments on the go, which is particularly beneficial for businesses like food trucks. Other merchants use these types of solutions to complement stationary POS technology and improve in-store operations. Products like POS Go, for example, can help customers get through checkout lines faster.

Read the full eMarketer article here

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