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Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.

Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.

Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  

Havas Group is releasing its 2020 CSR Report, presenting the results and progress of its CSR program Havas Impact+.

Logitech is directly looking for a Senior Account Manager Video Collaboration

Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.

This new role comes in addition to his SVP Procurement position, widening his scope to include CSR and environment-conscious actions as the company seeks to become even more socially responsible.

Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.

World Federation of Advertisers, WFA, is launching the world’s first-ever global census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession.

Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.

Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.

As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.

The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.

Dentsu Group Inc. has announced the company and its group companies has joined nearly 200 forward-thinking companies as the newest member of the World Business Council for Sustainable Development (WBCSD).

The Mental Health Allies programme will be available to all 10,000 UK staff and aims to reduce the stigma around mental health by encouraging open conversations.

The data suggests that marketers’ expectations have changed; seeking roles and career opportunities that reflect fundamental shifts brought about by the pandemic.

Featuring actors and comedians Lauren Lapkus and Colton Dunn, the joyful and bright creative highlights AHA’s pick-me-up credentials and eye-catching, reaction-worthy portfolio of flavors.

With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.

Logitech is directly looking for a Key Account Manager B2B Channel

WPP plc has announced that Jens Monsees has decided to step down as Chief Executive Officer of WPP AUNZ Limited as it transitions from a public company to a fully integrated business within WPP.

The study outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways.