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GhanaWeb, Age Africa Agency sponsor YouTube Creators Festival in Ghana
Ghana’s leading online media platform, GhanaWeb, and Age Africa Agency, the foremost YouTube agency with a Multi-Channel Network (MCN) in Africa, are co-sponsoring the second edition of the YouTube Creators Festival to be held from November 24 to 26, 2022, in Accra, Ghana.
Hivestack and RE/MAX of Southern Africa activate the world’s first programmatic digital out of home anamorphic campaign
The campaign was activated for RE/MAX of Southern Africa, the leading global real estate franchisor via their agency Mark1 targeting audiences at the iconic Victoria & Alfred (V&A) Waterfront in Cape Town via V&A appointed media owner, Innovocean.
Yieldmo and IRIS.TV in a smart data partnership to drive superior advertising outcomes
This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.
Teads selects Crisp to revolutionize digital omnichannel media with shelf availability data
The new forward-looking solution, named Crisp Retail Data, pipes SKU-level sales and inventory data from over 40 retailers into the Teads platform
[eMarketer] Digital video viewers take TV to smaller screens
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
MiQ acquires UK-based privacy-first audience platform for publishers AirGrid
Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.
Fox Corporation and VIZIO announce expanded multi-year distribution partnership
Additionally, viewers now have access to even more FIFA World Cup™ content, with the launch of Tubi’s exclusive FIFA World Cup™ Linear FAST channel.
Political advertising is most effective when optimized across streaming and linear TV, research
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV
Mediacom Hong Kong selects Hivestack to deliver first programmatic digital out of home campaign for Uber Taxi in Hong Kong
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong.
BigCommerce and Snap Inc. create opportunities for merchants to reach new audiences
BigCommerce, an Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, has announced in partnership with Snap, Inc., the launch of Snapchat for BigCommerce.
TikTok and DoubleVerify partner to provide post-campaign brand safety for advertisers
Back, in September 2021, DV first announced its partnership with TikTok to measure viewability and invalid traffic.
[eMarketer] TikTok restructures its US operation to weather the advertising storm
Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
Hivestack expands business in Brazil by signing new Supply Side Partner RZK Digital
This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).
[eMarketer] Shopify focuses on growing merchant solutions revenues to offset slowing GMV growth.
Shopify is doubling down on merchant services as it seeks to offset slowing ecommerce sales.
Channel 4 transforms brand to help viewers navigate crowded digital world
Channel 4 has announced that from next year it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world.
Dutch mobility organisation Goedopweg chooses iO as its permanent digital partner
Goedopweg and iO are joining forces to build a digital (B2B) platform, aimed at inspiring and activating entrepreneurs and business managers to get started with sustainable mobility.
[eMarketer] As podcast listener growth slows around the world, bright spots can still be found
The era of explosive growth for podcast listenership is coming to an end for much of the world
Paramount and Virgin Media in a multi-year distribution partnership deal for UK streaming services
Paramount and Virgin Media have announced a new multi-year distribution agreement, extending their existing long-term partnership across Paramount's streaming services and linear channels in the UK.
Apple, Microsoft and Amazon are the world’s best brands, Intebrand report
Interbrand has announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one position for its 10th consecutive year, while Microsoft has moved up into second place, overtaking Amazon.
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