Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
Through this partnership, local and global brands, agencies and omni-channel DSPs can now access the Hivestack supply side platform (SSP) to buy more than 100 outdoor mega screens in over 15 first and second-tier key cities in China, including Beijing, Shanghai, Guangzhou, and Shenzhen.
Aileen Ku, General Manager, China, Hivestack: “We are thrilled to be partnered with such a well known partner as Tulip Media, bringing local and worldwide brands, agencies and omni-channel DSPs access to outdoor mega screens in China. Through our partnership with Tulip Media, we are able to grow our impressive supply inventories with the addition of high quality outdoor screens. With the advanced programmatic capabilities of the Hivestack SSP, we can provide local and worldwide advertisers with the ability to target their core audiences with precision.”
Garry Li, General Manager of Southern China Market, Tulip Media: “We are delighted to partner with Hivestack, the global industry pioneer for programmatic DOOH, and provide our local and worldwide advertisers a way to further build brand exposure opportunities in an innovative way. Outdoor mega screens are one of the mainstream media with the most visual impact and brand influence while Tulip Media is a leading pioneer and trendsetter in this industry. Through this partnership, we look forward to exploring more programmatic and large-screen gameplay with Hivestack, unleashing the full potential of reaching via the large outdoor screens in the digital age, and leading the industry to create a more data-driven and precision world.”
