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Dentsu International appoints Fred Levron as Global Chief Creative Officer

22-07-2021 | 12:21:19
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.

Publicis Groupe acquires software as a service platform CitrusAd

22-07-2021 | 12:17:23
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.

UK marketing budgets expand for first time in year and a half, report

22-07-2021 | 12:10:16
Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as businesses began to prepare for a strong economic recovery.

Reprise Commerce Canada team presents RETHINK eCOMMERCE Study

21-07-2021 | 13:15:00
The Canadian team at Reprise Commerce, recently presented a new Canadian study called RETHINK eCOMMERCE: Staying Ahead of Canadian Online Shopping Behaviours.

[Vacancy] ViacomCBS is looking for a Brand Analyst

19-07-2021 | 15:13:00
ViacomCBS is directly looking for a Brand Analyst

Publicis Media launches Once & For All Coalition to build more equitable ad ecosystem

14-07-2021 | 15:39:00
Through a cross-industry consortium called the Once & For All Coalition, purpose-driven brands; collaborative, diverse and general market suppliers; and multi-practice agency executives will join forces to focus on creating solutions in three core areas

[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth

13-07-2021 | 13:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.

Xandr launches new guide exploring the future of identity

07-07-2021 | 11:25:00
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants

Publicis Groupe appoints Sergio Lopez to EVP, Global Head of Production

06-07-2021 | 12:19:00
Publicis Groupe has announced the appointment of Sergio Lopez to the newly created position of EVP, Global Head of Production, reporting to global CEO, Arthur Sadoun and global CSO and Le Truc co-founder, Carla Serrano.

[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base

06-07-2021 | 08:15:00
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.

WFA creates three new groups to address key marketer priorities

01-07-2021 | 14:54:57
World Federation of Advertisers has created three new forums where global and regional marketers can share knowledge and experience around key areas of increasing concern for WFA members: marketing capabilities, agency management and in-housing.

Publicis Groupe announces regional leadership appointments for Central  and Eastern Europe

30-06-2021 | 15:24:34
Publicis Groupe has announced regional leadership appointments for Central & Eastern Europe region. Tomas Lauko has been named Chief Executive Officer (CEO) for Central and Eastern Europe (CEE), reporting directly to Steve King, Chief Operating Officer, Publicis Groupe.

Seven agencies join Institute of Practitioners in Advertising

29-06-2021 | 13:30:00
The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.

[Marketing Week] Bob Koigi: Tech revolutionizes ad impact measurement

29-06-2021 | 10:15:00
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.

Helbiz selected as exclusive media partner for  Italian Serie B Soccer League

24-06-2021 | 14:23:09
Lega Nazionale Professionisti Serie B, chose Helbiz Media as its exclusive international licensee because it recognized the marketing power of the Helbiz brand.

Marketing industry launches first-ever global diversity and inclusion census

22-06-2021 | 13:01:45
The first-ever global census of the marketing and advertising industry has now gone live, designed to assess the scale of the diversity challenge facing the profession.

[eMarketer] Global ad spend to grow by over 10 per cent this year

22-06-2021 | 12:49:56
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.

[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth

22-06-2021 | 11:00:00
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.

[Vacancy] Logitech is looking for a Solutions Engineer Video Collaboration

21-06-2021 | 11:33:00
Logitech is directly looking for a Solutions Engineer Video Collaboration

SpotX and IRIS.TV partner to enable video level contextual targeting in connected TV

18-06-2021 | 14:49:52
IRIS.TV, the world’s video data platform, has tapped SpotX, now part of Magnite, the global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens.

Publicis Groupe announces leadership appointments within its media business

17-06-2021 | 14:00:55
Publicis Groupe has announced several leadership appointments within Publicis Media and its iconic agency brands, all designed to further accelerate the strength and momentum of the U.S. business.


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