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As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are  delivering transparency in their campaigns.

ITV has announced a further investment in data technology company InfoSum, increasing ITV’s investment by 50% of its original amount.

The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries.

MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.

JW Player, the SaaS video platform for broadcasters, publishers, and other video-driven companies, has announced it is acquiring InPlayer, a provider of subscription management and identity management technology.

Kantar has announced the launch of Vivvix, a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence across digital and traditional media, including mobile apps, streaming, and social media.

Artificial intelligence rapidly became one of the most-watched sectors in media and technology, but it has run into major roadblocks in the way of its ambitions for widespread adoption.

Every year, brand valuation consultancy Brand Finance puts the world's biggest brands to the test, ranking brands across all sectors and countries. The 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking.

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers.

Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.

Through this new partnership, premium DOOH screens at CU’s retail locations across Seoul, Korea will be integrated into the Hivestack Supply Side Platform (SSP).

Many major brands spend years building strong relationships with their loyal customers, generating unique and valuable insights regarding their target audiences. Galileo can enable brands to unlock that data in a privacy-conscious manner to find new customers that share similar characteristics.

Publicis Groupe has announced the acquisition of Yieldify, a London-based marketing technology company.

LegitScript, the company involved in merchant and product certification and monitoring in the e-commerce and payment sectors, has partnered with Google to certify certain topical, non-ingestible CBD products and the websites that market them.

The sector is characterized by a tremendous amount of innovation and dynamics, not just growth. More than one billion video game consoles have been sold, worldwide, over the last decade.

Social commerce sales grew 34.4% this year to $53.10 billion, according to eMarketer forecast, as more people shop on social media and existing buyers spend more.

Integral Ad Science, IAS), a global player in digital media quality, has announced a first-to-market partnership with Gadsme, a premium in-game advertising platform.

OpenAudience allows retailers, consumer brands, data owners and publishers to match their data directly with OpenX's 200 million monthly users across 1,200 publishers.

WPP has announced the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.

Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.

Pioneered by The Trade Desk, UID2 is a new industry-wide approach to identity for the open internet that encourages the use of hashed and salted data to maintain the value exchange of the internet, while aiming to upgrade consumer privacy controls.