Publicis Groupe acquires marketing technology company Yieldify
Publicis Groupe has announced the acquisition of Yieldify, a London-based marketing technology company.
Founded in 2013, Yieldify’s leading platform and service enable companies to better personalize consumers’ website experiences, driving incremental revenue and other desired outcomes by delivering the right message/experience at the right time based on a consumer's profile and stage in their purchase journey.
Yieldify will become part of Epsilon, and its onsite personalization, conversion optimization and customer journey offerings will complement Epsilon PeopleCloud to expand Epsilon’s presence in the mid-market.
Epsilon previously announced the launches of quick-to-market and simplified iterations of its enterprise-level email and loyalty solutions with Epsilon PeopleCloud Messaging Essentials and Epsilon PeopleCloud Loyalty Essentials.
The Yieldify platform will also realize increased performance and benefits over time as it is integrated with Epsilon’s industry-leading CORE ID.
The Yieldify platform is easy to use and provides clients with:
end-to-end website personalization based on comprehensive audience targeting;
customer journey analytics to help discover personalization opportunities and in-depth testing to rapidly identify winning experiences and learn; and
supports custom design and creative for high-quality digital experiences.
Initially, Yieldify will continue to retain its name and organization as it is integrated into Epsilon over time. Yieldify serves hundreds of clients and supports leading e-commerce websites across North America, Europe and Asia-Pacific.
In addition to the company’s London headquarters, Yieldify’s over 90 employees are spread across regional offices in New York, Sydney and Singapore.
