IAS partners with Gadsme to provide greater transparency for in-game advertising performance

Integral Ad Science, IAS), a global player in digital media quality, has announced a first-to-market partnership with Gadsme, a premium in-game advertising platform.

The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid traffic measurement (IVT) through the IAS Signal platform.

Tom Sharma, Chief Product Officer, IAS: “As the global in-game advertising market continues to grow, we are excited to partner with Gadsme to further develop campaign measurability and performance in gaming environments. This partnership creates a new level of transparency for marketers and will ensure confidence that they are engaging real users and driving outcomes.”

In-game environments have posed various challenges for verification measurement, including multiple device types and platforms, which make it difficult to use a single tech suite for verification coverage. IAS’s solution combats this issue by enabling marketers to validate that impressions are fraud-free, verify their campaigns reach real people, and equip them with critical campaign insights. All media quality measurements for in-game ads are reported through the IAS Signal platform and include mobile and web browsing campaigns.

Simon Spaull, Chief Revenue Officer & Co-Founder, Gadsme: “This announcement further solidifies Gadsme as a transformative tech leader for the gaming ad industry specifically in 3D environments. Gadsme’s non-intrusive video, display, and audio ad formats enable publishers to monetize their games without interrupting a player’s experience. This is hugely advantageous to global brands and helps advertisers reach their target audience in a safe and ideal environment. Gadsme is proud to partner with IAS to deliver greater transparency for our inventory, and to help drive in-game advertising forward.”

IAS is expanding integrations with gaming partners to provide greater transparency into advertising performance. IAS will continue to address verification measurement across the broader in-game advertising landscape to provide advertisers coverage where it counts.

www.integralads.com

www.gadsme.com

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