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Sustainable Marketing 2030 identifies a greater ambition to transform with 90% of marketers agreeing that sustainability agendas must be more ambitious and 94% saying marketers need to act more bravely and experiment to drive transformative change.

CMSWire CONNECT is the premier event for professionals in digital customer experience, content management, and enterprise collaboration.

amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.

The two companies have announced heir new product, RAD Visual Arts, which allows best-in-class creatives to collaborate with brands to develop cultural moments, content, and community through AI-informed visual art.

Following a tender involving several agencies, Doyen Auto has chosen the experts of iO to accelerate its digital marketing and its different networks.

Birdseye has developed a marketing recommendation system designed to help small and growing ecommerce businesses.

The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.

Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

Marketing and advertising professionals from around the world are being asked to share their views on the state of diversity, equity and inclusion in the industry by participating in the second Global DEI Census in marketing.

Nexoya integrates digital advertising channels and connects them with their AI-based solution.

Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all of a company’s customer data.

The acquisition will support dentsu’s strategy of offering integrated client solutions at the convergence of marketing, technology and consulting, uniting the group’s service offerings like never before.

He brings more than 15 years of experience in digital media, with a strong foundation in biddable media, to the agency at a time when brands are increasing their media spend on performance to accelerate growth.

Pecan AI, a player in AI-based predictive analytics for BI analysts and business teams, has announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.

In a time where most marketers struggle to become revenue-driven, the demand for data clarity has never been more critical.

With Salesforce Net Zero Cloud, organisations can track, analyse and report on Environmental, Social and Governance (ESG) initiatives, including measuring and reducing carbon emissions.

Botify, a performance marketing platform for organic search, has announced the launch of Botify Activation to empower organizations to regain control of how search engines and consumers find products and services organically online.

The topic of geomarketing is steadily gaining traction, especially as advertisers are looking for inexpensive, easy, and reliable targeting solutions.

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies

Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.

Sourcepoint, the data privacy software company for the digital marketing ecosystem, has launched Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behavior on their websites.