Tagresults

 Using proprietary methodology, Epsilon converted survey results from 2000+ respondents across 4 retail categories and 40 brands into an index forming a proven relationship between loyalty drivers, attitudes, and actual consumer behaviour.

The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.

The research identifies the rewards of taking creativity more seriously, with clients saying creativity was ‘business critical’ more likely to say they were ‘growing’ (33%) as opposed to respondents coming from ‘maintaining’, ‘recovering’ or ‘declining’ businesses (25%).

Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.

This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.

This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.

CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.

Entravision, a global advertising, media and ad-tech solutions company, has announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.

StepUp will merge with Kantar’s existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group.

Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.

In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.

Magnolia Communications, an award-winning full-service B2B demand generation agency, has announced its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients.

Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors MediaSense.

To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s decision’s intelligence company and Creative VMLY&R Kenya, a marketing agency, have announced a new partnership to help brands win over consumers with smart and data driven marketing.

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.

AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.

Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.

Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.

 Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR.

Teampay for Marketers is a first-of-its-kind personalized offering designed specifically to help marketers spend at the speed of business–with proactive controls, upfront approvals, Slack and Teams integrations and real-time spend visibility.

Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.