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GroupM Australia CIO Nicola Lewis promoted to global Finecast role

22-10-2020 | 11:05:21
GroupM Australia Chief Investment Officer Nicola Lewis has been promoted to Global Chief Growth Officer of Finecast, GroupM’s fast-growing Addressable TV business.

SBS Belgium strengthens channel offering with premium British drama channel BBC First

21-10-2020 | 15:33:00
SBS will represent BBC First and manage advertising sales on the channel from November 1. This partnership will allow advertisers to connect with the BBC First audience in Belgium for the first time.

Samsung unveils new SD cards for content creators and photo enthusiasts

21-10-2020 | 10:02:14
Samsung Electronics, the world player in advanced memory technology, has unveiled the PRO Plus and EVO Plus, its two new lines of SD cards featuring  speeds and improved durability.

eMarketer, Starcom Worldwide, GlobalWebIndex release  annual report on state of global media

21-10-2020 | 09:55:49
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex (GWI), has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide.

Vodafone Spain launches AMC's streaming service Acorn TV

20-10-2020 | 12:47:15
Vodafone TV will include Acorn TV , AMC Networks' streaming service specializing in British series and series from other English-speaking countries, on November 3 exclusively in its content offering.

Swiss Competition Commission fines UPC CHF 30m for abusing Ice Hockey broadcasting rights

20-10-2020 | 12:22:42
The Swiss Competition Commission (COMCO) has fined UPC with CHF 30 million for abusing Ice Hockey broadcasting rights.

Adsquare and Nielsen strengthen out-of-home media buying

15-10-2020 | 12:25:23
Nielsen has announced integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.

E.ON appoints Publicis Groupe as media and performance partner across Europe

14-10-2020 | 11:59:16
E.ON, the international energy company has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets.

Havas Media joins UK-based Conscious Advertising Network

14-10-2020 | 11:54:00
Havas Media Group has announced that they have become a member of the Conscious Advertising Network (CAN).

MediaMonks invests in automating ad production to enhance speed and efficiency

13-10-2020 | 10:01:43
MediaMonks has been awarded an Epic MegaGrant to explore the next frontier in automated tabletop and production using Epic’s Unreal Engine, the world’s most open and advanced real-time 3D creation tool.

Instagram expands shopping to IGTV and reels

13-10-2020 | 09:52:40
Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.

Media environments improve despite global pandemic, IAS Report

09-10-2020 | 08:42:35
Integral Ad Science (IAS), a digital ad verification company, has released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators.

[Column] Fleur Willemijn van Beinum: Social first

08-10-2020 | 16:26:00
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.

MediaCom appointed Uber’s global media agency

08-10-2020 | 10:02:00
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.

Nielsen upgrades ad intel platform with richer advertising spend data

08-10-2020 | 09:56:08
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.

Vice Media Group names Nadja Bellan-White global Chief Marketing Officer

06-10-2020 | 11:07:43
VICE Media Group CEO Nancy Dubuc has announced that the company has appointed veteran marketing, brand and communications leader Nadja Bellan-White to its executive leadership team.

WPP appoints Tom Ilube CBE to the Board

06-10-2020 | 11:05:57
WPP has appointed Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect.

Giorgio Armani launches media campaign for its new fragrance ‘My Way’

02-10-2020 | 16:05:00
L’Oréal owned beauty and fragrance house Giorgio Armani has launched a multi-million pound campaign across the UK and Ireland for ‘My Way’, its new sustainably sourced fragrance.

Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake

02-10-2020 | 08:38:10
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.

Havas Media selects FreeWheel to handle media buying business in UK and France

01-10-2020 | 12:05:34
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.

Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker

29-09-2020 | 16:07:58
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.

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