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Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.

What If Media Group has been named "Organization of the Year" by the Business Intelligence Group for their 2023 Sales and Marketing Technology Awards program.

Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

Nielsen, a global player in audience measurement, data and analytics and digitalAudience, an Amsterdam-based Data Collaboration and Cleanroom platform, has announced their cooperation to power open web measurement in key international markets in Northwestern Europe.

Nielsen has announced the launch of its Local Streaming Insights Quarterly Solution; a new report that provides metrics on TV app usage, streaming to the glass, for over 20 major streaming apps at the local market level.

Loop Media now provides businesses with AI generated information to make sure the right content is playing at the right time for the right audience in each location.

TikTok will provide Redbox with top content from the platform which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide, and brands will have the opportunity to advertise alongside it.

PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker.

TikTok appears to be looking to take on Amazon, Shein and others by opening a retail store in the U.S. version of its app, potentially as soon as next month, and will use the store to feature its own line of products like toys and kitchen gadgets.

Although internet users still spend more than 40% of their waking hours on online activities, the average time spent online has dropped for the second year.

Nokia has announced it has signed a new patent cross-license agreement with Apple which will replace the current license that is due to expire at the end of 2023. The terms of the agreement remain confidential between the parties.

Outbrain Inc. has announced Onyx by Outbrain™, a new branding platform designed to maximize business impact of awareness and consideration campaigns. Onyx runs exclusively within dedicated, in-article environments across Outbrain’s premium publisher partners.

Both Mediahuis Ventures, the venture capital firm of Mediahuis, and French evergreen impact fund “2050” co-leading the seed round. It is Settly’s first investment round after having single-handedly grown to over 50 employees in 7 European countries since its inception in 2019. 

For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.

Propelled by its newly announced long-term industrial project ‘Lead the Future’, Orange Belgium aims to strengthen its market share in Belgium by taking first place on the podium.

Data-driven, enabling dynamic-delivery and powered by the biggest modular-first studio network, PX is built to service engaging personalisation at scale.

As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

NVIDIA and WPP have announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.

Social media platform Tiktok has added more offerings to its diverse range of monetization features to further help creators unlock real world opportunities and grow their careers in a way that's most authentic to them.

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.