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According to a new World Federation of Advertisers, WFA, survey, over three quarters of brand owners (78%) are using or plan to use generative AI in their marketing strategies.

With CTV ad spending projected to reach over $25 billion in 2023, and more and more viewers moving away from traditional cable, the report highlights the significant role CTV advertising plays in reaching new audiences and driving revenue.

Optimum Complete is a line of Optimum Internet + Optimum Mobile bundles that allow customers to save big with plans starting at just $45 per month.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI.

Marketing Report, a global news channel covering developments in marketing, advertising, media, PR, tech and AI, is looking to interview top marketers with interesting brand stories to tell.

Marketers are not creating the best marketing effectiveness culture because they are failing to address all the elements of the marketing effectiveness ‘Process’, according to a new study by WFA, Ebiquity and IPA.

Global pharmaceutical technology expert and B2B producer, Körber Pharma, has appointed Wunderman Thompson to lead their global marketing communications after a multi-stage pitch process.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI.

Brands are pivoting their growth marketing strategy to invest more in bottom of the funnel channels to drive short-term growth, including video and audio, retargeting and remarketing, ecommerce and paid search, according to new research from global digital agency DEPT®.

Fuelled by the best MACH® products, ADA/DASH provides the building blocks for modern headless marketing and e-commerce sites, enabling the delivery of websites months faster than traditional development.

Tiger Pistol, the most advanced collaborative advertising platform, recently announced the launch of their groundbreaking resource, "The Definitive Guide to Paid Social Management for Franchise Marketers."

The marketer in 2023 cannot do without the relevant AI tools. From promoting their brands and businesses to gathering competitors’ intelligence and gaining an upper hand, these tools have become pivotal in helping marketers achieve their goals faster and at scale.

Merkle’s generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimize connected customer experiences.    

The 2023 Annual Marketing Report surveyed marketers on the implications of the recessionary economic environment, planned media spending, audience data, media mix inclusive of streaming, cross-media measurement challenges and measurement technology.

Global marketing network Wunderman Thompson is announcing the expansion of its global B2B offering with the launch of Inspired B2B, a new initiative dedicated to inspiring growth for ambitious B2B brands.

Brands have been on a spending spree investing in novel solutions, offerings and strategic partnerships that are seeing them grow their global foothold, win more customers and outsmart each other.

The network’s latest acquisition comes at a time when Havas Media India is experiencing a period of impressive growth and represents Havas’ commitment to positioning the network for expansion in this key market.

The acquisition substantially bolsters dentsu’s creative production capabilities, integrated, full-service offerings and end to end capabilities across all media channels.

In the ever-evolving marketing landscape, businesses are always looking for ways to more effectively connect with their target consumers.

As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

Global programmatic media partner MiQ has announced a new shopper intelligence solution, Consumer Link, built to help CPG brands navigate a fragmented programmatic ecosystem without compromising on audience insights and personalization.