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The move aims to improve transparency, precision and scalability in creator-led marketing for global brands.

The agency positions the work as a guide for marketers seeking to create on-screen brand moments that feel natural, meaningful and grounded in audience expectations.

The system gives agencies, brands, SSPs and DSPs streamlined access to standardized program-level metadata, enabling more precise targeting and transparency in campaign performance.

The travel-charging brand, which supports more than 20 million users across 200 countries and regions, aims to evolve its identity by directly funding the experiences of modern travelers.

Influencer marketing has been the buzzword of the 2020s, reshaping the advertising landscape through the unstoppable rise of social media with one sponsored post at a time.

The collaboration puts a spotlight on the capabilities of Hyundai’s SUV and XRT lineup while reinforcing the brand’s focus on adventure, safety, and engineering.

Brands are increasingly treating creators as a distinct media channel, reshaping the way they plan and measure campaigns.

#WTF - DDB is going away? As of today, Doyle Dane Bernbach is in my head in the same league as JWT, Y&R, and Sterling Cooper Draper Pryce (yes, the one from Mad Men).

The initiative aims to help marketers better reach an audience with rising spending power yet limited representation in brand strategies.

The company aims to help creators pay and get paid securely, access capital and grow their ventures by leveraging its global network.

United Talent Agency has signed the Parmigiano Reggiano Consortium, becoming the product placement agency for the body that represents all producers of the Italian cheese.

The agency will manage BTC’s digital presence across platforms, shaping its social strategy, content output, creator collaborations, and influencer-driven storytelling.

In a fragmented digital world, the race to capture the attention of influential trendsetters is intensifying, with new research revealing their disproportionate power to shape both consumer habits and multi-million-dollar business deals.

Featuring global music icon Shania Twain alongside Australian musician-comedian Tom Cardy, the campaign celebrates the freedom, convenience, and creative possibilities that come with being a passenger in an Uber rather than behind the wheel.

Publicis Groupe has signed a definitive agreement to acquire HEPMIL Media Group, one of Southeast Asia’s leading influencer agencies, as the company strengthens its regional leadership in data-driven creator marketing.

Canva, a global all-in-one visual communication platform, has announced the launch of its Creative Operating System, marking the biggest evolution of its product to date.

As the UK enters its peak autumn clear-out season, eBay UK is launching a social-first campaign, "Dear eBay," that reframes the act of selling personal belongings as an emotionally rewarding and culturally relevant experience.

Universal Music Group (UMG), a global player in music-based entertainment, and Udio, a cutting-edge AI-powered music creation platform, have announced a pivotal set of strategic agreements.

International creative director, film director, and modern artist Thomas Ritter, has joined VENGEAN, further expanding the international creative branding agency's expertise.