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Developed by LePub Milan, the initiative addresses a defining Gen Z tension: the desire to let loose while fearing digital judgment.

The study, TV Search and Discovery in the AI Era, shows that AI-powered tools are becoming central to content discovery, particularly among younger audiences, even as traditional search retains an advantage in perceived accuracy and reliability.

160over90, a division of WME Group, is a leading global sports and culture-first agency with over 670 employees across the US, UK, EMEA, and APAC.

According to a new report by Dentsu, travel decisions are increasingly selective.

Running from Monday 22 to Thursday 25 June, the Kantar Content Studio will operate بالقرب the Palais, providing a space for focused discussions amid the broader festival activity.

The move comes as the agency continues to expand its offer, bringing earned media and creator-led work closer together to support campaigns designed around cultural relevance.

For decades, the narrative of African trade was written by others. The continent was primarily a supplier of commodities – the ingredients for global brands that were finished, branded, and marketed elsewhere.

The report identifies a central tension for brands: the rise of AI-generated content versus the increasing consumer demand for genuine human connection.

The partnership supports Unilever’s shift toward a many-to-many brand-building model centered on social platforms, creators, and AI-driven insights.

The move reflects sustained growth in the U.S. market, increasing client demand, and the company’s focus on advancing production in an AI-driven environment.

The agency will handle digital production, optimization of campaign assets and digital concept creation for the National Lottery Club.

Rather than simply placing content, the Stockholm-based studio focuses on creating interactive, culturally resonant experiences that feel native to the Minecraft environment.

The feature allows brands to initiate flat-fee collaborations within minutes, reducing reliance on contracts and extended approval processes. Creators can opt in to campaigns and receive payment within days of publishing content.

The collaboration focuses on developing the next generation of Adobe Firefly models and expanding agent-based workflows as demand for digital content grows.

The platform, which serves over 130 million monthly users, positions users to focus on creative direction rather than manual setup.

The agency’s expanded services combine media relations, influencer engagement and digital storytelling with TikTok Shop initiatives.

The acquisition enables Publicis to integrate predictive insights into its production capabilities, helping brands understand which content drives engagement, conversions, and ROI.

Unlike traditional AI tools that mainly generate insights or content, agentic systems can reason, plan and act.

The studio debuts with a partnership with Lyrical Lemonade to expand Lyrical Lemonade TV into a larger programming network.

The study, conducted with OM Media Trials, explores how audiences respond to brand messages appearing alongside AI-created videos and imagery.

With the launch of TikTok Live and multi-platform livestream productions, Scrambled is expanding its offering to help brands move from passive reach to real time participation.