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Peter Deng, the Vice President of Consumer Products at OpenAI and the leading figure behind ChatGPT, was interviewed yesterday on the main stage of SXSW. The topic? ‘AI and Humanity’s Co-evolution’.

Prescient AI uses first-party data and proprietary machine learning models to accurately determine both the direct impact of ads that users engage with, as well as the "halo effects" of all the ads consumers see, but don't click on.

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024.

The duo will accelerate the company's creative capabilities alongside the Chicago leadership team.

 In this role, Zelcer will be responsible for all of dentsu’s client-facing data-driven, analytics and technology-enabled products and platforms, driving innovation and sustainable growth for clients.

 They plan to leverage these funds to continue building a more efficient streaming TV advertising ecosystem and become the number CTV ad resource for SMBs.

The partnership makes advertising across responsible content accessible on a global scale, allowing brands to embrace news-encompassing marketing strategies.

The increased interest from Asia reflects the dynamic growth of OOH in that region, also mirrored by WOO holding its annual Congress in June this year in Hong Kong. 

Through this partnership, Wpromote’s clients will gain transparent access to PubMatic’s premium publisher inventory across display, video and connected TV (CTV) inventory.

NIQ, the world’s consumer intelligence company, has announced the launch of its new Media Division, a strategic initiative designed to enhance the value advertisers derive from their marketing efforts and enable partners in support of our advertiser clients.

The pair has worked together in close partnership with Bravi for the last 20 years and will continue to catapult DDB Paris into global creative agency powerhouse.

She is a seasoned communications professional who has successfully elevated brand awareness and visibility for agencies and clients including AB InBev, GoDaddy, Microsoft, Nabisco, Pfizer, Reebok, and Volkswagen.

As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

Midland Realty is a leading real estate agency in Hong Kong, providing residential, industrial and commercial property brokerage services in China, including Hong Kong and Macau.

 This milestone underscores the Company's three decade commitment of empowering the Latino community through trusted news and resources.

The campaign aims to inspire young audiences who think they know Toyota and to showcase the brand in an exciting new way that celebrates the thrill of driving.

The continuous digital revolution, which is transforming static, conventional displays into dynamic, tech-infused platforms, is a major trigger.

Nielsen’s list of Australia’s Top 20 categories by ad spend for 2023  is the result of detailed analysis, which delivers an accurate view of advertising trends and spending by category between January and December last year.

Barry’s appointment sees him return to PubMatic’s Australia office, following a move to New York in 2021 as PubMatic’s Global VP Addressability and Commerce, where he spent two years.

The study found ads showed in an HCP office earned up to over 16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.

With the Nielsen GWI Fusion, it’s now possible to compare scenarios and optimize media plans across multiple media types to allow for more informed cross-media decisions and understand U.S. TV audiences like never before.