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 This strategic move supports BT's mission to establish its flagship business brand as a global leader, building on its heritage and demonstrating its commitment to businesses of all sizes.

With a focus on integrating standard practices around new technologies, including applied and generative AI, Beth will help to streamline processes and improve efficiency, decision-making, and campaign success. 

Socially-led creative agency, We Are Social Singapore, has debuted vector, a community that brings together global creators and innovators to create immersive experiences and resources that help move the needle on creativity.

Under his leadership, the network has been recognized as one of the most consistently creative and effective agencies in the world, garnering numerous industry accolades and setting a standard for creative excellence.

This latest announcement follows the launch of GUT Madrid, the network's second European office, which was unveiled in June. It further demonstrates a pivotal shift in the network's focus towards the European market.

Brands keen on introducing new and exciting experiences for their customers are introducing unexpected and innovative campaigns and products that continue to push the envelope in engagement and interaction.

For three decades, Ogilvy has been IBM’s global creative agency partner, crafting some of the most memorable and impactful campaigns in the industry.

In his new role at Jack Morton, Bennett will report to Global Co-President Craig Millon, join the executive leadership team and chair the agency’s global Creative Council.

The acquisition is the latest step from Havas to accelerate its Converged global strategy and the transition to an even more client-centric, audience first, integrated approach.

The appointment follows a competitive pitch process and builds upon Edelman’s existing base of fashion and lifestyle clients in Australia.

Dentsu has announced the appointment of Annette Male in the dual role of Chief Business Officer, EMEA, and Chief Client Officer, UK&I.

Joe Public Amsterdam has been around for 12.5 years. We talk about this with Antoine Houtsma , who founded the agency together with Jeroen van Eck and Bart Oostindie and is still the helmsman.

Wavemaker won the business in a final competition against OMD. The win means a further expansion of the L’Oréal-Wavemaker partnership which includes 30+ markets across the world.

The Or will partner with Asos to develop a long-term brand platform as part of the brand’s marketing strategy. The pitch was run through the AAR.

Marketing agency Yalo has announced its acquisition of media strategy, planning and buying agency, DB Dynamo.

Creative agency 180 Amsterdam has announced three senior appointments. Gabriel Lepesteur has been named Creative Director, Owen Dowling has been appointed Head of Strategy and Oleta Hambleton has been appointed Global Brand Communications Director. 

Hot sauce brand Texas Pete has named McKinney as its creative and media agency of record in a bid to expand beyond its stronghold in the Southeast.

Joining from Media.Monks, where they led its Experience capability across EMEA and APAC, the team previously ran Jam3 Amsterdam EMEA.

Plopsa has chosen iO as its long-term partner. Under the motto ' Experience is everything ', iO designs digital brand experiences that resonate throughout the entire ecosystem and stimulate customer loyalty.

This marks a pivotal moment for both companies as they collaborate to reshape and expand Bosch's presence in the US market across its Home Appliances and Power Tools divisions.

Women in HVACR (WHVACR), a nonprofit organization dedicated to empowering women in the heating, ventilation, air conditioning and refrigeration trades, has selected Ripley PR, a global firm specializing in the skilled trades industry, as its public relations agency of record (AOR).