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The Or will be working on developing two new brand campaigns for both BEAR & TREK.

In today's highly competitive business landscape, brand reputation has emerged as a key factor influencing not only customer engagement but also financial performance, particularly in the B2B sector.

As part of this collaboration, Cossette Media will play a key strategic role in strengthening brand recognition and driving RONA’s growth on a national scale.

The 360-campaign from quench will kick off in 2025 and will include television, digital and radio advertising as well as in-store creative aimed at core and new markets for the Hatfield brand.

Janie Crespin, Copywriter, and Alexandre Quoirez, Art Director, join Ogilvy Paris where they're already putting their creativity and expertise to work for clients such as Maison Perrier, Nespresso and Gamm Vert.

Erich & Kallman, the independent, award-winning ad agency known for creating memorable and engaging campaigns, has been appointed as the new creative agency of record for Taylor Farms, the Salinas, CA-based producer of healthy, fresh foods.

 Following a competitive review process, Zulu Alpha Kilo was selected for their outstanding strategic and creative capabilities.

The scope of work includes research and brand strategy, website e-commerce development, website maintenance, website analytics, SEO and content, paid social, paid search, email marketing and account management.

In a crucial shift towards sustainability, brands across various sectors are making significant strides to decarbonize their media and advertising supply chains.

The acquisition of the 350-strong UDG team is a transformational move that will see MSQ create a pan-European digital customer experience and tech powerhouse which it intends to roll out across Europe and then into North America.

Neon brings a wealth of experience to VIRTUE, which builds brands from inside culture.

The partnership marks a pivotal milestone in the agency landscape for the region as the two companies combine significant talent and experience to provide a compelling alternative to larger incumbent agency offerings.

The Slash, Bas Vlugt sits down with Natalie Gruis, Chief Strategy Officer at TBWA\NEBOKO, to discuss her journey from Asia to the Netherlands and the invaluable lessons she’s gained from working in diverse markets.

Joe Public is one of South Africa’s largest, fully independently owned advertising and communications groups that has, over the last 26 years, made a mark in creative excellence while delivering impactful campaigns and brand storytelling that has resonated with diverse audiences.

As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative marketing models, to drive further growth through cutting-edge solutions for clients.

Global global design and innovation agency AKQA has announced the promotion of Hannah Shevell to Managing Director in Amsterdam.

Geminaes, an innovative, creative storytelling and production agency, has launched hubs in Amsterdam and London with a mission to transform brand storytelling.

The appointment comes ahead of a significant marketing investment for the brand in 2025. The pitch involved six agencies and was run by Jon Peppiatt, the former chairman of BBH, through his consultancy PepRoom Consulting.

WPP has announced a further investment in India, its fifth largest market, as it opens a new state-of-the-art campus in Chennai.

In addition, Somention, alongside Fightclub, has emerged as a major winner at the Content Marketing Awards 2024, taking home two gold and one silver on awards night.

Somention Group has announced that it is launching So Engage, a new label focused exclusively on community management. So Engage was created to support brands and agencies in building and managing online communities.