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The partnership brings together product sales data and the proprietary media solutions of GroupM, with privacy-safe commerce audiences and proximity-based insights provided by Criteo.

Horizon, an early mover and leader in the big data-based currency area, will negotiate and transact on VideoAmp as currency for demo and advanced audience guarantees for national linear television across select clients.;

Integral Ad Science, a global media measurement and optimization platform, has announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product.

Built in collaboration with its agency EssenceMediacom and Google, and successfully piloted with EssenceMediacom client Bayer, the Accessibility workshop utilizes a Google Lighthouse Accessibility score.

To gain a deeper understanding of this burgeoning market, Havas Market team conducted a thorough analysis across five core western markets: the US, UK, France, Germany, and Spain.

The survey revealed that 88% of respondents co-view streaming television--and they report being more likely to pay attention to both content and ads when doing so.

Leveraging The Trade Desk’s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time.

This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing of the rollouts and specifics of the solution will vary by market.

The collaboration gives GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon Sponsored Brand placements.

As part of this announcement, Grupo Expansión’s impressive network of DOOH screens in multiple environments such as Roadside, Airports and Shopping Malls will be integrated into the Hivestack SSP.

Teads' new offerings will help its partners achieve full-funnel success, further fortifying its global position as an omnichannel platform that embraces premium environments, data-driven messaging, evidence-based creative, and incrementality.

Truecaller, a global communications platform, has appointed Country Managers in targeted growth markets Nigeria and Colombia.

Triton Digital, the global technology and services player to the digital audio, podcast, and broadcast radio industries, has announced its data integration with YouTube.

Post Script Media, a business-to-business (B2B) media and market intelligence firm, has announced its expansion of services and rebrand to Latitude Media.

Mediahuis is bringing together all its radio operations in the Netherlands into a new organization called Mediahuis Radio.

IAS’s viewability and invalid traffic (IVT) measurement will be available on Instacart Ads, which partners with more than 5,500 brands.

The partnership will leverage DV’s technology and data to verify that Instacart video and display ads are viewable by a human being and are safe from Fraud/Invalid Traffic.

This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.

Sony Group Corporation (Sony), has established "Sony Innovation Fund: Africa" to support the growth of the entertainment businesses in Africa.

As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.