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Under his leadership, the network has been recognized as one of the most consistently creative and effective agencies in the world, garnering numerous industry accolades and setting a standard for creative excellence.

This latest announcement follows the launch of GUT Madrid, the network's second European office, which was unveiled in June. It further demonstrates a pivotal shift in the network's focus towards the European market.

As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.

Brands keen on introducing new and exciting experiences for their customers are introducing unexpected and innovative campaigns and products that continue to push the envelope in engagement and interaction.

For three decades, Ogilvy has been IBM’s global creative agency partner, crafting some of the most memorable and impactful campaigns in the industry.

With this integration, Voluum's users can easily access MediaGo's curated global inventory of premium media traffic and high-quality ad placements across major media outlets and platforms.

This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

Shirofune, the digital advertising automation management platform backed by a human intelligence-first approach, has announced its integration with Shopify to predict the Lifetime Value (LTV) of online customers and provide advertisers with even greater optimization of their ad campaigns.

Nielsen has been at the forefront of driving cross-media audience measurement and through Nielsen ONE is providing the industry with a deduplicated view of ads and programs across linear, streaming, and digital.

TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase.

The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world.

Notably, 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year.

Working with Scope3, Digital Turbine will further its commitment to efficient, green mobile advertising as part of the greater move to accelerate the reduction of CO2 emissions in line with Goal 13 of the UN Sustainable Development Goals.

The INEO and EIUM agreement, covers all of the existing INEO digital signage deployments in the Canadian market.

It's Pride season again, which for some retailers is an opportunity to do Marketing the Rainbow . What are Dutch retailers doing in this area?

PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.

Dentsu has announced the appointment of Annette Male in the dual role of Chief Business Officer, EMEA, and Chief Client Officer, UK&I.

Joe Public Amsterdam has been around for 12.5 years. We talk about this with Antoine Houtsma , who founded the agency together with Jeroen van Eck and Bart Oostindie and is still the helmsman.

The bold warning is the headline of a provocative newspaper ad by Amnesty International South Africa in partnership with Joe Public, as part of a campaign petitioning government to eradicate pit toilets in schools by the end of 2024. 

The test, conducted for a major US-based pharmaceutical advertiser, achieved 100% scale and a 93% unique reach across premium publishers when utilizing the Viant Household ID™ to target consumers instead of traditional cookies.

Ogilvy has announced it is bolstering the agency’s global leadership team for Unilever.