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Joe Public partners with Nedbank to challenge South Africans to #GetMoneyFit

27-06-2025 | 06:08:00
Teaming up with creative agency Joe Public and its client, Nedbank, Greg directs #GetMoneyFit - a film that doesn’t pitch product; it ignites purpose.

Joint wins Leeds Building Society creative account

26-06-2025 | 07:02:39
Joint’s remit also includes building on the recently launched “It’s better to belong” platform, across touchpoints.

MassMutual leans into humour for financial campaign

13-06-2025 | 06:10:00
The brand’s first work with creative agency of record 72andSunny New York, 'The Feeling is MassMutual' brings a humorous edge to the stress that financial worries can bring.

Amica Insurance campaign explores the power of empathy and family connection

12-06-2025 | 08:35:22
Developed in partnership with Mother New York, Amica’s creative agency of record, the new campaign is the second expansion of Amica’s platform, 'Empathy Is Our Best Policy.'

Havas announces the launch of its share buyback programme

29-05-2025 | 09:18:42
The Programme will start on June 2, 2025, with a duration up to the next annual general meeting of the shareholders of the Company to be held in 2026.

Generali breaks insurance marketing norms with 'here. now.' global campaign

29-05-2025 | 09:12:14
Here. Now., developed by VML, breaks from traditional insurance marketing that focuses on distant future scenarios, instead acknowledging that the future is built in the present.

FourLeaf debuts witty campaign to mark expansion

22-05-2025 | 06:10:00
To stand out in a typically conservative category, the ads blend humor with big, bold ideas, reframing what people expect from a financial institution.

PayPal highlights new features in musical sequel ad with Will Ferrell

20-05-2025 | 08:30:00
Now, the iconic comedian reunites with the brand and tests his vocals once more to a remake of Fleetwood Mac's legendary hit Go Your Own Way as he shows shoppers all the ways they can pay with PayPal.

Confused.com Campaign from Leo Burnett uses ballooning bodies to show insurance relief

14-05-2025 | 09:14:13
The campaign is fronted by a 30” hero film titled Wife. The spot opens with Helen, who has just saved money on her insurance.

Absa celebrates South Africans’ untold stories and ambitions in new campaign

13-05-2025 | 09:35:32
These are the stories that too often go unseen. Yet across South Africa, they’re everywhere — a testament to the strength and creativity of a country in  motion.

FINOM campaign uses fax machines to call out Germany’s paperwork problem

07-05-2025 | 09:21:00
The "Faxvertising" campaign targets Germany's estimated 77% of entrepreneurs who, according to BitKom research, still use fax machines for administrative tasks, leading to significant opportunity costs.

BCP builds trust through street-inspired safety campaign by TBWA Peru

06-05-2025 | 08:18:15
Based on real actions observed across the city, the bank portrays those anonymous individuals who instinctively look out for one another in front of an ATM.

Swedish lender Froda raises €20m to accelerate embedded SME finance across Europe

25-04-2025 | 08:16:00
Swedish embedded finance player Froda, has secured €20 million Series B investment round to fuel its European expansion.

MGID partners with Finanzen.net to enhance native advertising in Germany

03-04-2025 | 07:26:40
The goal of this exclusive partnership is to optimally monetize relevant finanzen.net content with native, attention-grabbing content recommendations and increase user interaction.

Credit One Bank’s multi-channel campaign promotes rewards and financial progress

02-04-2025 | 08:35:00
Under the banner "For What's Ahead," the new campaign reinforces Credit One Bank's belief that having the credit and rewards for the little moments today can lead to even bigger moments tomorrow.

Paris-based sustainability fintech WeeFin raises €25m to accelerate international growth

02-04-2025 | 08:00:00
WeeFin, a sustainable fintech that helps financial institutions manage their sustainable  strategies, has announced a new round of  €25 million Series B funding

David&Goliath named creative agency of record for Finance of America

02-04-2025 | 07:40:58
Winning the pitch against a host of competitive agencies, D&G’s work for Finance of America will include business and brand strategy, creative development, and ongoing thought leadership.

Navigant Credit Union takes on unhappy bank customers with funny campaign

28-03-2025 | 06:11:00
The newest campaign for long-term client Navigant Credit Union from Nail Communications uses humor to challenge people who stick with their banks despite being unhappy with them.

Alitheia Capital and Goodwell Investments uMunthu Fund exit Baobab Nigeria

27-03-2025 | 05:28:00
Alitheia Capital and Goodwell Investments have announced the first exit of their joint uMunthu Fund - Baobab Nigeria

Aspire Ignite launches to help early stage startups secure investment beyond seed funding

26-03-2025 | 05:41:00
Aspire, an all-in-one finance platform for modern businesses, has launched Aspire Ignite, a programme designed to help early stage startup founders


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