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Joe Public partners with Nedbank to challenge South Africans to #GetMoneyFit
Teaming up with creative agency Joe Public and its client, Nedbank, Greg directs #GetMoneyFit - a film that doesn’t pitch product; it ignites purpose.
Joint wins Leeds Building Society creative account
Joint’s remit also includes building on the recently launched “It’s better to belong” platform, across touchpoints.
MassMutual leans into humour for financial campaign
The brand’s first work with creative agency of record 72andSunny New York, 'The Feeling is MassMutual' brings a humorous edge to the stress that financial worries can bring.
Amica Insurance campaign explores the power of empathy and family connection
Developed in partnership with Mother New York, Amica’s creative agency of record, the new campaign is the second expansion of Amica’s platform, 'Empathy Is Our Best Policy.'
Havas announces the launch of its share buyback programme
The Programme will start on June 2, 2025, with a duration up to the next annual general meeting of the shareholders of the Company to be held in 2026.
Generali breaks insurance marketing norms with 'here. now.' global campaign
Here. Now., developed by VML, breaks from traditional insurance marketing that focuses on distant future scenarios, instead acknowledging that the future is built in the present.
FourLeaf debuts witty campaign to mark expansion
To stand out in a typically conservative category, the ads blend humor with big, bold ideas, reframing what people expect from a financial institution.
PayPal highlights new features in musical sequel ad with Will Ferrell
Now, the iconic comedian reunites with the brand and tests his vocals once more to a remake of Fleetwood Mac's legendary hit Go Your Own Way as he shows shoppers all the ways they can pay with PayPal.
Confused.com Campaign from Leo Burnett uses ballooning bodies to show insurance relief
The campaign is fronted by a 30” hero film titled Wife. The spot opens with Helen, who has just saved money on her insurance.
Absa celebrates South Africans’ untold stories and ambitions in new campaign
These are the stories that too often go unseen. Yet across South Africa, they’re everywhere — a testament to the strength and creativity of a country in motion.
FINOM campaign uses fax machines to call out Germany’s paperwork problem
The "Faxvertising" campaign targets Germany's estimated 77% of entrepreneurs who, according to BitKom research, still use fax machines for administrative tasks, leading to significant opportunity costs.
BCP builds trust through street-inspired safety campaign by TBWA Peru
Based on real actions observed across the city, the bank portrays those anonymous individuals who instinctively look out for one another in front of an ATM.
Swedish lender Froda raises €20m to accelerate embedded SME finance across Europe
Swedish embedded finance player Froda, has secured €20 million Series B investment round to fuel its European expansion.
MGID partners with Finanzen.net to enhance native advertising in Germany
The goal of this exclusive partnership is to optimally monetize relevant finanzen.net content with native, attention-grabbing content recommendations and increase user interaction.
Credit One Bank’s multi-channel campaign promotes rewards and financial progress
Under the banner "For What's Ahead," the new campaign reinforces Credit One Bank's belief that having the credit and rewards for the little moments today can lead to even bigger moments tomorrow.
Paris-based sustainability fintech WeeFin raises €25m to accelerate international growth
WeeFin, a sustainable fintech that helps financial institutions manage their sustainable strategies, has announced a new round of €25 million Series B funding
David&Goliath named creative agency of record for Finance of America
Winning the pitch against a host of competitive agencies, D&G’s work for Finance of America will include business and brand strategy, creative development, and ongoing thought leadership.
Navigant Credit Union takes on unhappy bank customers with funny campaign
The newest campaign for long-term client Navigant Credit Union from Nail Communications uses humor to challenge people who stick with their banks despite being unhappy with them.
Alitheia Capital and Goodwell Investments uMunthu Fund exit Baobab Nigeria
Alitheia Capital and Goodwell Investments have announced the first exit of their joint uMunthu Fund - Baobab Nigeria
Aspire Ignite launches to help early stage startups secure investment beyond seed funding
Aspire, an all-in-one finance platform for modern businesses, has launched Aspire Ignite, a programme designed to help early stage startup founders
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