Gebbia Media launches sports division to expand support for elite athletes beyond the game

Gebbia Media, a wholly owned subsidiary of Siebert Financial, has announced the launch of its Sports Division. The new group will focus on serving the unique needs of elite and professional athletes, offering a comprehensive platform that combines financial education, wealth management, tax planning, and strategic support for long-term success.

At launch, the division has signed several standout NCAA athletes from top programs and universities, including TCU, Villanova, University of Washington, BYU, and Xavier, among others. The initiative will be led by Greg Murphy, a former collegiate basketball player and seasoned financial executive for Alliance Bernstein and Investco, newly appointed President of Sport Division.

''I’ve spent years helping institutions scale and grow, but this is different. Athletes today are more than sports professionals. They are leaders, creators, and entrepreneurs. We’re here to help them navigate that journey with a full team behind them,'' said Murphy.

In line with Siebert’s Financial growth strategy, Gebbia Media’s Sports Division offering is designed to go beyond what traditional sports agencies offer. With in-house capabilities in marketing, PR, media production, and IP development, Gebbia Media will help athletes elevate their personal brands and unlock new ways to share and monetize their stories. These services are paired with the broader financial platform of Siebert Financial, helping athletes protect and grow their wealth well beyond their playing years, starting with a strong focus on financial literacy and education.

Richard Gebbia, Co-CEO, Muriel Siebert & Co: ''We understand what athletes are going through. Our goal is to help them build real value that lasts beyond the game. By welcoming them to our offices and spending time with wealth management and finance professionals, we foster financial learning, protect their earnings, grow their potential, and support their ambitions inside and outside of sports.''

David Gebbia, CEO, Gebbia Media: ''Gebbia Media is built to go where traditional finance hasn’t. With the launch of our Sports Division, we’re helping a new generation of athletes learn about and take control of their finances, as well as telling their stories, and building their legacies.''

The division is led by a team of financial and sports management experts with deep experience in athlete representation, contract negotiation, and NIL monetization. With offices in Miami, New York, Los Angeles, Chicago, Nashville, and other key locations, the team operates nationwide. Beyond a current roster that includes multi-million dollar deals for several signed athletes, the pipeline is rapidly expanding across both collegiate and professional circuits.

www.gebbiamedia.com
www.siebert.com

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