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The report finds that attitudes towards AI are shaped less by the technology itself than by the quality and context of its use.

The agency group attributed the result to international expansion, new client wins and continued investment in artificial intelligence despite ongoing economic uncertainty.

Knak says these production tasks affect even large organisations responsible for marketing at companies including Google, Amazon, Uber, Meta and OpenAI.

The company said the platform brings together fragmented advertising data into a single system, enabling users to access insights on competitor spending, creative activity and media trends while supporting faster decision-making.

The report includes examples showing how organisations have applied each of the four principles to improve AI visibility.

Dentsu was one of OpenAI's four UK agency launch partners and has already managed ChatGPT advertising campaigns for clients.

However, long-term brand-building effectiveness has remained broadly stable, suggesting many brands have adapted successfully.

The platform includes an always-on marketplace featuring pre-vetted inventory, alongside bespoke curation tools that enable advertisers and agencies to create deal packages based on audience segments, contextual signals, campaign objectives or sustainability goals.

The group has one shared objective: to deliver sustainable and measurable growth for organizations and brands.

While consumers are expected to continue making most purchasing decisions themselves, AI agents will increasingly shape product discovery, shortlisting and routine purchasing.

Organisations want to know what is working, what is not, and where investment is translating into tangible results.

Rather than focusing on technical features, the campaign introduces CoCounsel through a fictional colleague whose confidence reflects the platform's access to Thomson Reuters' professional content and expertise.

According to DoubleVerify, the technology is designed to work alongside media buying platforms, enabling advertisers to reduce manual campaign management while adjusting bidding strategies based on performance data.

The study found that 49% of Gen Z sports fans became interested in a sport or athlete through fan-created content or cultural moments,

The Trade Desk is the first platform to support activation of the tool.

According to the PRCA AI Innovation Group, the resource is intended to help organisations move beyond visibility metrics and provide meaningful reporting as AI reshapes how people discover and evaluate brands.

The report argues that while AI has become a standard part of the creative process, long-term advantage depends on using audience participation and cultural signals to guide creative development.

The agency focuses on helping clients adapt to changes in digital discovery, where social platforms, creator ecosystems and generative AI are influencing how content is found.

Organisations have invested significant resources in optimising websites, developing keyword-rich content, and improving search rankings to ensure their brands and leadership teams are visible when people search for information online.

The company said the platform consolidates workflows that previously operated across separate business units into a single cloud-based system.

The study also coincides with the company's identification of a network of AI-generated sports websites targeting UK football fans.