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Wright Media, LLC, a pioneer in innovative recruiting solutions has announced the game-changing launch of HireMaster.AI, an advanced programmatic job advertising software platform that harnesses the potential of Artificial Intelligence (AI) to reshape the recruitment landscape.

The London Interdisciplinary School (LIS) is undoubtedly a well-intentioned initiative, aiming to tackle humanity's complex and interconnected challenges through a fresh, interdisciplinary approach. However, the road to resolving these issues should be paved with truth, responsibility, and a clear understanding of the technologies involved. In their recent video post about AI-generated images and perceived biases, LIS appears to have either misunderstood or misrepresented the capabilities and intentions behind today’s iterations of these AI tools. The assertions made are not just false, but they threaten to hinder progress and unfairly stigmatise AI developers

The marketer in 2023 cannot do without the relevant AI tools. From promoting their brands and businesses to gathering competitors’ intelligence and gaining an upper hand, these tools have become pivotal in helping marketers achieve their goals faster and at scale.

Merkle’s generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimize connected customer experiences.    

Consumers are increasingly becoming conscious of how brands invest beyond commercial gains with studies showing that a brand’s diversity and inclusion efforts influence a bulk of customers’ purchase decisions.

Yieldmo, the advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world's media investment company, have seen impressive results with Yieldmo's newest offering, Dynamic Format Optimization.

Maintaining brand integrity is of paramount importance for venues that operate free ad-supported streaming television channels. Loop Media now offers state-of-the-art ad detection techniques at scale, ensuring businesses are shielded from inappropriate or competitive advertisements.

LoopMe will be a “Supporter” alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more.

Seventy percent of executives said that their organization is in investigation and exploration mode with generative AI, while 19% are in pilot or production mode.

The technology industry is increasingly suffering from excessive attention to tech founders. Elon Musk continues to dominate the spotlight, whether he is reviving Twitter or tearing it down, depending on whom you ask. Still, the most significant news of the past week was the unveiling of Worldcoin. This project drew attention because of its shiny "orb," which scans the iris of new users, and because of the involvement of co-founder Sam Altman, also the CEO of OpenAI

As emerging technologies shape how businesses interact and do businesses, brands are leveraging these new technologies  to drive growth and efficiency and to creating end-to-end solutions for clients swiftly and efficiently.

This latest milestone in dentsu’s longstanding partnership with Microsoft has already resulted in the development of two new CXM solutions.

Omnicom Group Inc. has announced a first-mover collaboration with Amazon Web Services (AWS) to reimagine creativity and accelerate innovation with generative AI foundational models for advertising.

Opus Clip, a generative AI-powered video editing platform, has launched the 2.0 version of its flagship product, after launching last month.

This week a couple of human interest stories stood out. The richest Welshman, Sir Michael Moritz, who as a journalist at Time was once blacklisted by Steve Jobs, left Sequoia Capital after nearly 40 years. And while CEO Sam Altman traveled the earth meeting world leaders, OpenAI turned out to be led by Mira Murati, a virtually unknown 35-year-old Albanian woman

Loop Media now provides businesses with AI generated information to make sure the right content is playing at the right time for the right audience in each location.

PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker.

Sojern, the travel marketing platform, announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform.

Outbrain Inc. has announced Onyx by Outbrain™, a new branding platform designed to maximize business impact of awareness and consideration campaigns. Onyx runs exclusively within dedicated, in-article environments across Outbrain’s premium publisher partners.

As the world recovers from the devastating impacts of COVID-19 that has also redefined the future of living, retail is one of the sectors where the future is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

Publicis has launched a tongue-in-cheek campaign that uses a demo of AI itself to playfully recreate reactions of an AI tool it launched six years ago.