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Hivestack launches an industry platform for curated deals in DOOH
Hivestack Curate provides a unique opportunity that puts buyers in the driver's seat to create tailored, transparent, customized deals.
Media company Wavemaker appoints Chris Worsley as Global Performance Lead
Reporting to Anna Hickey, Global Consultancy Lead and Global Client President at Wavemaker and Sargi Mann, Global Practices Leader at GroupM Nexus, Worsley will be based in London.
eBay and Amazon collect the most user data among Android shopping apps, report
eBay gathers 28 data points, while Amazon collects 25 data points spanning 11 data types, including personal, financial, and location data.
Why startups should internationalize: The role of governments and public institutions, Plug and Play
In the current interconnected global economy, startups are powerfully driving innovation and energizing the entrepreneurial paradigm.
Glencoco raises $3m to build a marketplace where B2B companies exchange leads for bounties
Glencoco, a marketplace that connects companies with business development consultants to generate qualified opportunities, announced its coming out of stealth alongside $3 million in capital led by Felicis and Crossbeam.
Lightspeed Faction launches $285m venture fund to support blockchain startups
Lightspeed Faction, a blockchain-focused venture capital firm, announced the launch of its inaugural $285 million venture fund.
Mediahuis acquires navigation app RouteYou
European media group Mediahuis has taken over the Belgian RouteYou. RouteYou is a navigation platform designed to discover, plan and share routes optimized for various outdoor activities such as walking, hiking, cycling and more.
ReBid adds Amazon and TikTok Ads to its Unified Madtech Intelligence Platform
ReBid, the unified Madtech Intelligence platform, has announced the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.
Omnicom receives first-mover access to generative AI by Getty Images
The new tool pairs Getty Images’ best in class creative content with the latest AI technology for a commercially safe and legally indemnified generative AI tool.
GroupM launches comprehensive post-cookie readiness program testing Google’s privacy sandbox
Participating GroupM clients will get access to the learning program to assess and improve their post-third-party cookie deprecation readiness in a real-life environment, using their own products and audiences.
Kantar unveils attention measurement framework to help brands cut through the noise
Marrying Kantar’s decades of creative evaluation expertise with the latest technology, the approach uses facial coding to uncover how well ad content captures the attention of viewers on a second-by-second basis, an essential tool in marketers’ arsenal.
Michiel Frackers: Build your own ChatGPT, an ex-Apple couple builds an AI pin and Ethereum breaks through $2,000
It is amazing to see all that is happening in technology in one week, especially within AI and crypto.
Belgian coalition of NGOs 11.11.11 chooses iO as digital partner
Based on a technological and strategic consideration, iO made a counter-proposal: updating the website to Drupal 10, jointly developing a new information architecture, and developing a new front-end. And that proposal was well received.
DoubleVerify launches publisher suite solution in Japan
DV Publisher Suite empowers publishers with the measurement, insights and tools needed to improve ad delivery, enhance inventory quality and drive performance, boosting yield.
Soundstack hires digital audio vet Michael Fischer to expand streaming audio business
The appointment bolsters the company's growing publisher discipline – which also includes customer enablement, support, and podcast business teams.
Jean-François Michotte joins Yuma as EVP Corporate Development
Jean-François is an experienced IT-professional with over 20 years of experience, most recently at NRB where he held CCO and COO roles.
Accenture to launch a network of generative AI Studios to help clients accelerate use of data
Accenture will launch a network of generative AI studios in North America where companies can explore ways to optimize and reinvent their business through the responsible use of generative AI applications.
Integral Ad Science appoints Kumaresh Singh as senior vice president, data science
Singh will lead the data science team in building highly scalable software systems to drive innovation and strategy across IAS products.
Omnicom buys e-commerce firm Flywheel Digital for $835 million
Flywheel's services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such as Amazon, Walmart, and Alibaba.
iO appoints Rachel Vermeulen as Managing Director of Campus Eindhoven
By combining the expertise of digital professionals in strategy, digital marketing, and technology, iO helps shape and optimise brand experiences of organisations in sectors such as e-commerce, finance, and manufacturing.
[Marketing Week] Bob Koigi: Online video industry takes market by storm
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.
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