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Stagwell acquires sports partnership and activation agency Gold Rabbit Sports

17-02-2025 | 08:15:00
Gold Rabbit Sports will become a subsidiary of Stagwell's integrated experiential agency TEAM, who Gold Rabbit Sports previously collaborated with on several client initiatives.

CHEP Network secures Simplot account, expanding its creative reach in the food industry

17-02-2025 | 08:10:00
The account was previously held by WPP's VML. CHEP begins working on the business this month, with a scope including strategic direction, ideation, and production for brand campaigns, product launches, and always-on activity.

Goodyear names Publicis as integrated global agency of record

17-02-2025 | 08:04:00
Publicis ‘P1T Crew’ will unite creative, media, production, and digital services under the Power of One model to establish a consistent, unified voice that reinforces the value of Goodyear’s brands, products, and services.

DEPT becomes first global agency to recertify as B Corp

17-02-2025 | 08:00:00
Since earning its first B Corp certification in 2021, DEPT has grown from 1,200 people in Europe to over 4,000 across five continents.

[Marketing Week] Bob Koigi: Beyond roses and chocolate: Brands use Valentine’s Day to create meaningful experiences

14-02-2025 | 09:32:00
Valentine’s Day has evolved from a simple celebration of love into a major marketing opportunity for brands, offering them a chance to connect with customers on a deeply emotional level.

HAK chooses ACE as agency of record to support organic farming initiatives

14-02-2025 | 08:59:00
HAK is entering a new phase with ACE, focusing on driving the protein transition, transitioning to organic farming for all Dutch-grown vegetables and legumes, and encouraging vegetable consumption.

Medium Giant named agency of record for Tire Discounters

14-02-2025 | 07:17:54
In this new partnership, Medium Giant will lead in developing and executing comprehensive advertising strategies that elevate Tire Discounters' brand presence and deepen connections with its customers.

Kantar unveils solution to ensure product launch success and build brand equity

13-02-2025 | 06:07:00
A well-executed launch does more than drive sales – it builds brand equity and establishes a foundation for long-term growth.

M&C Saatchi Sport & Entertainment wins Back Ballantine’s global music partnerships account

13-02-2025 | 06:04:00
This milestone win sees Ballantine’s start its 11th year working with M&C Saatchi Sport & Entertainment with a remit that includes global music strategy, brand partnership identification, negotiation and delivery, experiential activation, market management, content delivery and artist deals.

Virgin Media O2 appoints MSQ Sport + Entertainment as lead sponsorship agency

12-02-2025 | 09:32:20
The agency will collaborate with VCCP, Manning Gottlieb and Hope & Glory to deliver ground breaking sponsorship activations for Virgin Media and O2, with an initial eight-strong team led by Wynne-Morgan.

London HIV Prevention Programme appoints UNLIMITED as agency of record

12-02-2025 | 08:50:08
As well as increasing awareness of preventative measures and more targeted interventions specifically aimed at higher risk groups, UNLIMITED will develop the brand, and lead always-on campaigns to destigmatise HIV among the entirety of London’s population.

Mediaplus Group appoints John Wittesaele as COO International Markets

12-02-2025 | 07:37:17
In this newly created role, Wittesaele will leverage his extensive experience to optimize the agency's international resources.

C-Job Naval Architects appoints BBN International as marketing agency of record

11-02-2025 | 08:03:23
BBN International, the world’s B2B agency, has been appointed as the marketing agency of record for C-Job Naval Architects, as the company seeks to expand its presence within key markets in North America and Europe.

German agency Thjnk joins Ogilvy Network

11-02-2025 | 07:56:04
With over 450 experts across 6 locations, Thjnk has helped brands like IKEA, Audi and more through their expertise in branding, campaigning, design, and content.

Marketing agency Yes& acquires Beacon Digital Marketing

11-02-2025 | 07:48:25
This move strengthens Yes&’s ability to deliver world-class digital strategy, performance marketing, creative branding, and marketing automation to its growing client base.

GUT names Eva Rausch Managing Director for Europe

11-02-2025 | 07:40:33
Global advertising network GUT has named industry veteran Eva Rausch as managing director for Europe, underscoring the agency's commitment to expanding its regional presence.

Never call a Superbowl commercial a Superbowl commercial

10-02-2025 | 11:02:00
Yesterday was the Superbowl. Americans watch sports, we watch commercials and clips of the halftime show. But if you pay attention, you will see that the real competition started weeks ago, brands are advertising their advertising.

Bauer Academy and McCann Launch apprenticeship programme for aspiring creatives

10-02-2025 | 07:50:00
Following a recent review of the Junior Advertising Creative standard last year, the apprenticeship has been updated to meet the evolving requirements of the industry.

M&C Saatchi UK appoints Gemma Knox as Group MD and Global Client Lead

10-02-2025 | 07:48:00
Gemma joined M&C Saatchi in September 2024 in a client leadership role, and has now stepped into this newly created dual position.

[Marketing Week] Bob Koigi: From campaigns to investments: How brands are championing black culture

07-02-2025 | 10:04:00
As the world celebrates black history month in February, brands and agencies across the globe are not only paying tribute to black culture but have taken tangible steps to elevate, invest in, and empower black individuals and communities.

Warner Bros. Discovery picks Special as creative agency to launch streaming service in Australia

07-02-2025 | 07:46:54
Max – the premier global streaming service from Warner Bros. Discovery is set to launch in Australia in H1 2025. Max is the destination for high quality entertainment that commands attention and gets everyone talking.


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