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WPP partners with Google Cloud on generative AI-driven marketing
By combining Google's deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP's end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and effectiveness.
Cineverse partners with Gracenote to boost streaming content searches
The company has announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring.
Cybersecurity CEOs join forces to launch Lockchain.ai, the first AI-powered blockchain risk management platform
Lockchain.ai, the AI-powered Blockchain Risk Management platform, has announced its official launch from stealth to bring automated risk management solutions to traders, investors, and fund managers in the blockchain ecosystem.
[Column] Michiel Frackers: Smart tips tricks and hacks for a better life
It's tempting to get caught up in news about the gadgets, tricks and gimmicks that the technology sector showers upon us every day.
Deliveroo partners with Rokt to expand retail media offerings
Deliveroo has been building its retail media network since launching its advertising platform in 2021, supporting its restaurant partners to reach more customers on the platform.
Bengaluru-based Gen AI startup Vodex powers up with $2m seed investment to accelerate global expansion
Pioneering Gen AI startup Vodex, announced it has raised $2 million in a seed round from Unicorn India Ventures, and Pentathlon Ventures.
Plug and Play Alberta announces 72 startups for its fifth cohort
Plug and Play Alberta has announced 72 startups for the fifth cohort of industry-specific digital health, sustainability, food & beverage, and sector agnostic (AI) startup accelerator programs.
Amazon Web Services named official generative AI provider The Deutsche Fußball Liga
The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced an expanded, multi-year collaboration to build upon their game-changing work together, which began in 2020.
Canadian startup Borderless AI emerges from stealth with $27m investment to bring AI agent to HR space
Borderless AI, the AI-powered startup disrupting the Employer of Record (EOR) space, announced it has raised $27 million in seed funding to leverage the power of generative AI to automate and accelerate the process of onboarding, managing, and paying international team members.
World Federation of Advertisers names leadership team for new AI Community
The ambition is to support brands as they seek to make the most of the exciting possibilities of generative AI, enabling them to deliver creativity and marketing effectiveness, while mitigating legal, ethical and reputational risks.
Stockholm-based AI startup Buddywise raises €3.5m seed funding to prevent workplace accidents in Europe
Stockholm-based Buddywise, the platform transforming workplace safety with AI across Europe, has announced a €3.5 million seed round.
[Column] Michiel Frackers Microsoft and OpenAI have the upper hand, will Google and Apple join forces
Microsoft embeds Inflection.ai and attracts a lot of top talent for its AI-strategy; do Apple and Google answer by bundling Gemini into iPhone?
Iterable unveils advanced data management capabilities made for marketers
The Toolkit features Smart Ingest, an Iterable-native feature co-developed with Hightouch that directly connects to leading cloud data platforms and enables marketers to bring all of their valuable customer data into Iterable.
Global tech firm Stefanini creates marketing campaign entirely from AI tools
Stefanini Group, a $1 billion technology company specializing in digital solutions, is one of the first companies to create a global marketing campaign entirely from AI tools.
Ambassadors launches venture in Germany dubbed Ambassadors Berlin
Ambassadors has introduced its latest venture, Ambassadors Berlin, a high-end craft studio specializing in VFX, CG, and Music Composition.
DataDome unveils solution to combat ad fraud
The solution is set to transform how organizations manage and secure their online advertising efforts, ensuring that marketing budgets are spent effectively and reach genuine audiences.
Web3 fashion startup mmERCH secures $6.4m seed investment to further blockchain-enabled clothing collections
Blockchain-enabled Web3 fashion startup mmERCH, has announced a $6.4 million seed funding round at $25.7 million post-money valuation led by Liberty City Ventures, with participation from 6529 Holdings LLC, Christie’s Ventures, and Flamingo DAO
Media.Monks launches AI-powered consumer insight solution Persona.Flow
S4Capital's operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched Persona.Flow, a professional managed service that gives brand marketers the ability to talk to their data.
VML partners with CommerceIQ for unified AI-Intelligence platform
Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.
Nearly 60 percent of newsrooms have no AI use case policy, survey
Muck Rack’s seventh annual State of Journalism report, which surveyed 1,106 journalists on the current state of the industry, also found that those who are using or plan to use AI, are doing so for brainstorming (52%), research (51%) and drafting headlines (34%).
[Column] Michiel Frackers: Harari: For the first time, no one knows what the world will look like in 20 years
Yuval Noah Harari was a guest on Stephen Colbert’s late night talkshow, leading to an unexpectedly relevant conversation for that time of the day on network television.
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