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Sixty nine percent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.

The strategy details how Channel 4 will build on its work, working to ensure there is equity in experience by improving how diversity and inclusion is built into decision-making.

Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for Fox.

Dentsu's global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months.

As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.

As part of the new agreement, Circle City will now leverage Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.

GroupM, WPP’s media investment group, has announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace.

Shelley, who was formerly MD of PA's stock imagery agency Alamy and a board member, began her career with PA as a graduate trainee 25 years ago.

Businesses and investors emphasize that a robust target will lead to economic opportunities and competitive advantages while increasing energy security for citizens and businesses.

AWS Clean Rooms is an analytics service that helps companies across industries like advertising, media, and financial services more easily and securely collaborate on and analyze their combined customer datasets—without sharing or copying one another’s underlying data.

Cross Screen Media's agency customers can now accurately measure spend on Roku inventory and through Roku's Ad Platform.

In his new role, Jeff will continue to lead the growth of the agency and all client relationships, oversee agency operations, strengthen Mediassociates' standing as a destination for top talent, and continue the agency's longstanding commitment to philanthropy and community building.

The initiative – led by Channel 4’s consumer investment arm, Channel 4 Ventures - is informed by new research which shows that founders securing significant investment historically fall into a narrow range of elite profiles.

GALE’s remit spans creative, social, influencer and media strategy, planning, buying, analytics, reporting and brand stewardship to increase awareness and support Fogo de Chão’s ambition of becoming the category leader.

Muck Rack’s seventh annual State of Journalism report, which surveyed 1,106 journalists on the current state of the industry, also found that those who are using or plan to use AI, are doing so for brainstorming (52%), research (51%) and drafting headlines (34%).

The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE, Indonesia, US, Russia and Singapore.

The Snapshot Study was conducted to understand the rise in consumer use of free TV subscription services (FAST).

This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level.

 So far, the company has installed solar panels within the grounds of some manufacturing sites and has harnessed the renewable energy generated from these panels in its production activities.

The Gracenote solutions pair TV, movie and sports programming availability data with normalized program metadata to ensure that streaming aggregators, digital platforms and MVPDs offer content-first user experiences that facilitate universal search.

She will drive the agency’s ambition to deliver marketing breakthroughs for brands in the new communications economy.