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Zoom Media UK offers brands the opportunity to connect with diverse, active audiences with expertise built over 20 years in the fitness and media industries combined.

With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV’s unique contribution for live sports programming.

As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok empower advertisers with greater control over their advertising investments on the platform. 

No longer limited to passive watching, viewers are stepping into virtual worlds, shaping narratives, and becoming active participants in storytelling.

The winners are determined by Kantar’s LINK+ ad testing solution and a qualitative assessment by Kantar’s diverse global creative team.

 The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the region’s capital.

Through this partnership, PubMatic will connect advertisers to audiences across Spectrum Reach’s entire footprint.

This landmark move underscores dentsu’s leadership in ethical AI development and deployment, setting a new standard for the industry

Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement, as part of IAS's Total Media Quality for Reddit.

The investment strengthens FirstPartyCapital’s mission as a sector-focused fund supporting scalable ad tech startups globally while reinforcing DoubleVerify’s commitment to driving innovation in digital advertising by backing early-stage, AI-driven companies.

With AI increasingly automating media buying and creative selection, brands lack visibility into how their creative is prioritized—or deprioritized—by ad platforms.

Responses were collected from users who had heard or interacted with the actual ad format, ensuring that the feedback came from qualified, contextually relevant participants.

As the lines between industries continue to blur, brands are discovering that creating something playful, disruptive, and culturally relevant is key to standing out.

The goal of this exclusive partnership is to optimally monetize relevant finanzen.net content with native, attention-grabbing content recommendations and increase user interaction.

The rollout is a significant step in L&G’s strategy to modernise and elevate customer experiences across its portfolio.

MCDecaux, Japan branch office of JCDecaux, the global outdoor advertising company has announced that MCDecaux is launching the programmatic purchase of the premium digital inventory in Japan.

Brands and marketers using the Vistar Media platform can purchase Hit's exclusive advertising inventory at key locations in Japan.

The AdTech industry is evolving rapidly, fueled by advancements in programmatic advertising, real-time bidding, and AI-driven analytics.

Advertisers can now reach and inspire customers online as well as directly in the aisles of grocery stores with a single campaign.

Through this partnership, brands buying across the Universal Ads platform will be able to get valuable performance insights into their campaigns and improve their overall media strategy using the Measured technology platform.

In the recent past, one of the most significant shifts in how brands interact with their audiences has been the increasing integration of gaming into their campaigns.