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Clear Channel Outdoor's new comprehensive media program will incorporate upgraded digital display technology and offer brands even more attractive advertising opportunities.

With a fully organic 40% compound annual growth rate (CAGR) on Gross Revenue for the period FY2018-2023, LoopMe is now further accelerating its growth through M&A.

This week, Omnicom and The Interpublic Group of Companies, Inc. (IPG) have announced a merger, forming the largest advertising and marketing outfit in the world.

The specialist capability hub, which is accessible to all WPP agency teams around the world, will be headquartered in India.

Annette joined dentsu in July as chief client officer, UK&I and chief business officer for EMEA, in which she has been focused on driving integrated growth as well as leveraging the collective strengths and capabilities from with the UK&I to better meet clients’ needs.

This collaboration represents a significant step in bringing blockchain and AI together.

This new agency underscores Horizon Media's evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections.

The Yadot Group and Hitch Media, an Austin-based full-service advertising agency, have agreed to acquisition terms.

In her new role, Muriel will draw on her extensive experience within the TBWA collective to harness the agency’s Disruption methodology.

AiAdvertising has been contracted to identify and create target audience segments by using data-driven insights.

According to The Wall Street Journal, the merger could be officially announced by the end of December, marking one of the biggest moves in the advertising sector this year.

Alister assumes the role following the retirement of Stuart Payne, who steps down after an illustrious 30-year career in marketing and a remarkable 17 year tenure with the agency.

This growth projection has been revised up following the return to double-digit growth (+10.7%) of digital ad spend, the impact of sporting and political events, and improved outlooks across the US, UK, Brazil, and France.

Once a medium primarily used for brand awareness and local promotion, outdoor advertising has evolved into a dynamic and targeted channel that engages audiences in real-time.

With a better understanding of TikTok’s unique contribution to audience reach, buyers can build more effective media plans , connect with the right audience, and improve return on media investment.

This collaboration expanded partnership will leverage PubMatic’s leading Sell-Side Platform (SSP) capabilities to enhance onsite monetization while using Western Union’s rich first-party data for offsite audience extension via Convert.

As a strategic advertising partner to Signature Aviation, CCO will expand its network of cutting-edge digital media assets, which will be available for leading brands to interact with highly influential air travelers in some of the country's most coveted regional markets

This solution enables premium publishers to capitalize on retail media budgets, leveraging Perion's retail media technology capabilities.

The survey also found that early shoppers are taking advantage of the multiple discount opportunities this season, stating that they are 76% more likely to spend over $500.

Integral Ad Science, IAS, a global media measurement and optimization platform, has announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement, aligned to international and local standards.

This strategic partnership enables EX.CO to measure carbon emissions generated across its platform and offer curated packages that allow advertisers to reduce carbon emissions and media waste without impacting ad performance or spend.