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In keeping with the brand's playful tone and manner, the new advertising creative from Rethink uses tropes from high-end lifestyle brand advertising to celebrate the high quality and accessible design of IKEA products.

He will also continue serving as VML’s Global Chief Client Officer, reporting to Global CEO, Jon Cook.

This year has started with the advertising and marketing industries undergoing significant shifts, largely driven by mergers and acquisitions (M&As).

This guide offers essential cross-media data and audience insights to navigate today’s complex advertising landscape confidently.

Five of the new members are national media owners, six are OOH service providers/suppliers and two are international media agencies.

Suhaila will join the community responsible for leadership and transformation of Publicis Groupe’s  key global clients in Asia Pacific.

Publicis Groupe is kicking off 2025 with a union of a more creative kind, combining two networks to create one constellation through the Power of One.

Sony Electronics, a player in technology and entertainment, and Media RED, under the leadership of entrepreneur Tom Leach, are creatively reshaping in-store retail media advertising.

Clear Channel Outdoor Holdings, Inc. has announced it has entered into a definitive agreement to sell the businesses constituting its Europe-North segment to Bauer Radio Limited, a subsidiary of Bauer Media Group.

This integration will empower Colossus SSP to offer its brands and agency partners high-performing green media solutions.

Organized by global fintech firm, VertoFX in collaboration with AI-fluence Inc.

The marketing, advertising, creative, communications and media industries are on the verge of a crucial evolution in 2025 with technological advances, shifting consumer behaviors, and a new wave of creative experimentation redefining how brands will interact with audiences.

Through the partnership, dentsu can deliver personalized experiences powered by its unique Merkury identity backbone of 268MM consumers across The Trade Desk platform. 

A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate

VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience.

Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s industry-leading media quality signals with in-flight optimization.

Calabrese will oversee client commercial engagements across new and existing partnerships, and will be responsible for the development and delivery of commercial agreements designed to provide clients with increased value, effectiveness and efficiency.

In 2024, major developments have shaped the marketing, advertising, creative, and media industries with emerging technologies, regulatory changes, mergers and acquisitions and evolving consumer expectations at the heart of these developments.

Clear Channel wants to help the UK feel safer and has partnered with Strut Safe, a volunteer-operated phone line dedicated to helping people have safer nighttime journeys.

This move will provide GroupM clients with direct and advantaged access to PubMatic’s high-quality publisher inventory.

Designed to foster collaboration, and meet clients’ changing needs while continuing to deliver exceptional, award-winning work, this move marks a significant evolution in how AKQA serves its clients.