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The two selection processes happened in parallel, with guidance by PitchPoint for the creative/strategic agency selection and with guidance by fma Belgium for the media partner.

 In her role, Lisa Gibby will oversee the company’s Corporate Communications function, including media relations, public affairs, corporate digital and content and employee engagement.

As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out.

Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.

Unilever and Genomatica (Geno), a player in biotech and sustainability, have launched a venture to scale and commercialise alternatives to palm oil and fossil fuel-derived cleansing ingredients.

US consumer spending on luxury retail shows no sign of slowing, even as inflation and price increases cause many shoppers to trade down and cut back on discretionary purchases.

Unilever is launching two pilots to trial warmer ice cream freezer cabinets with an aim of reducing energy use and greenhouse gas emissions by approx. 20 – 30% per freezer*, whilst ensuring the same ice cream quality and consumer experience.

Nearly three quarters of British and German consumers strongly agree that protecting the environment is one of the most important issues of our times and, as a result, want to shop more sustainably.

ITALMOPA, the Italian Association of Millers, established in 1958 and with more than 80 flour companies from across Italy, has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina.

The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.”

JDE Peet's, the global coffee and tea company, headquartered in Amsterdam, and home to global coffee and tea brands including Jacobs, L’Or, Tassimo and Senseo, has selected a WPP team to be its strategic creative partner.

Nestlé has announced a new plan to tackle child labor risks in cocoa production. At the center is an innovative income accelerator program, which aims to improve the livelihoods of cocoa-farming families, while also advancing regenerative agriculture practices and gender equality.

China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).

Comet Bio, a manufacturer of healthy and sustainable ingredients, announced an investment with RE Energy to build a dedicated manufacturing facility in Denmark.

With the Ad-Lib.io platform, Deliveroo has been able to augment paid social with display advertising to serve 30% more impressions in priority zones, and to achieve a CTR that is 2870% better than benchmarks thanks to dynamic templates.

Tesco has launched ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs.

Redefine Meat announced the launch of the first ever category of plant-based whole cuts that achieve a level of product quality comparable to high-quality animal meat available within select restaurants in the UK.

The bespoke campaign represents the first time the iconic coffee shop has partnered with a broadcaster in this way.

Dutch multinational conglomerate Prosus, a major subsidiary of South African Naspers, has entered into an agreement to acquire an additional 2.5% stake in Delivery Hero, subject to regulatory approval, through its subsidiary, MIH Food Holdings B.V.

This will enable a big movement in product development to accelerate the transition to a healthier and more sustainable food offer.

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.