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The Driver and Vehicle Licensing Agency (DVLA) has launched its first campaign with AMV BBDO to highlight the consequences of failing to tax vehicles

The work uses a modular storytelling system to showcase three MINI models through the perspective of a single protagonist: a car wash worker who dreams of driving each vehicle.

The Jeep brand has unveiled a new online commercial for the 2026 Jeep Cherokee hybrid as the midsize SUV becomes available at dealerships across the U.S.

The campaign launches ahead of the Big Game and focuses on individuality, curiosity, and the decision to act when opportunity presents itself.

Samsara is making its Super Bowl LX debut with a commercial starring Jesse Love, the 2025 NASCAR O'Reilly Auto Parts Series Champion, highlighting the theme that “elite performance is a team sport.”

PMG has been appointed media agency of record and creative production partner for Geely Auto UK, following a competitive pitch.

The pan-European campaign, created by WE ARE Pi, positions the 08 as a vehicle that removes limits, addressing range anxiety while showcasing the confidence and versatility the car provides for modern living.

The partnership combines Polestar’s global, design-led approach with LG2’s deep understanding of Canadian culture and creativity. The agency will develop campaigns that reflect local insights while maintaining the brand’s international vision.

The campaign captures fleeting moments behind the wheel, turning passing scenery into a visual representation of motion and sensation.

The Jeep brand is kicking off 2026 with a strategic shift aimed at enhancing customer value, announcing widespread pricing adjustments and the launch of a bold new global marketing campaign titled "Jeep Things."

Honda has launched This is The Power of Dreams, its first marketing campaign as Official Automotive Partner of Team USA, highlighting the role of determination, teamwork and ambition in achieving extraordinary goals.

The campaign translates Paul Smith's hallmark aesthetic - "classic with a twist" - into a narrative that invites audiences into the designer's creative world.

The project aims to highlight the dependence of electrification on mined resources. More than 90 percent of a typical electric vehicle’s components are derived from mining, with EVs requiring six times more mineral inputs than conventional vehicles.

The film centres on the idea that the desire to go beyond perceived limits often begins in childhood. It reflects on generations who grew up with Lamborghini imagery in their bedrooms, positioning the brand as a recurring symbol of aspiration and future vision.

The twelve-minute film, titled Last to Legends, explores the evolution of the Nissan Nismo Formula E team, tracing its progression from early setbacks to championship success.

UK automotive marketers expect 2026 to deliver revenue growth, increased investment and expanding budgets, while earlier predictions that artificial intelligence would damage web traffic and undermine human creativity have not materialised.

Neonode has announced the appointment of Marec Gasiun as Executive Vice President of Sales & Marketing, effective January 1, 2026.

The partnership will drive a full brand refresh planned for Spring 2026, ahead of the company’s seventieth anniversary.

The partnership strengthens PepsiCo’s presence in Formula 1 and represents the first time the three brands join forces with a team in the championship.

Howatson+Company's remit has been reduced to marine, motorcycles, and power equipment, after previously handling creative and media across Honda's product portfolio.

The automaker aims to raise more than 30 million dollars this season, pushing its cumulative contributions beyond 350 million dollars by the campaign’s close.